“Come on over just for one night, maybe stay here for a lifetime,” Mark Ambor sings on his new single, “Who Knows,” released on May 9, 2025. “Who Knows,” written and co-produced by Ambor, describes new love and a bittersweet bargain for someone’s time and attention.
Lyrically, “Who Knows” is touching and confessional. Sonically, it’s pop perfection. The track is acoustic guitar-heavy and complete with a danceable beat and layered vocals that build into a euphoric bridge. It’s every fan’s new go-to track for summer drives with the windows down, and is positively reminiscent of Ambor’s wildly successful 2024 Billboard Hot 100 hit, “Belong Together.”
“Who Knows” represents a transition into new music from Ambor. In 2024, he released his debut album, Rockwood, and embarked on the sold-out Rockwood Tour, where he debuted the song live. “It’s been a second since I’ve put out a new song, so I’m excited to be releasing new music again,” says Ambor. “‘Who Knows’ is one of my favorite songs I’ve written in the past few months. It’s been so much fun to play on tour, and after seeing how people connected with it live, I figured I should just put it out. To me, it feels like a step between Rockwood and what’s coming next” (via Capitol Records).
The single was released alongside a music video directed by Katherine Goguen. This endearing, feel-good video hits the heart in all the right places: It shows Ambor dancing around his apartment while getting ready for a date, and perfectly captures the excitement and jitters that accompany new, budding love. In the video’s final scene, Ambor races to his front door and hesitates before opening it for his date on the other side.
As Ambor plays the final few shows of the Rockwood Tour this week, “Who Knows” is a thrilling taste of what’s next for the rising star.
Listen to “Who Knows” here.