One of the most anticipated days in music is finally here. Beloved musical icon Harry Styles has, for the first time in nearly four years, set an album release date. KISS ALL THE TIME. DISCO, OCCASIONALLY. is set for release on March 6, less than two months away.
Fans started to get an idea that a new album was brewing when Styles released an impromptu music video for the eight-minute piano ballad he wrote for fans called “Forever, Forever.” The song was performed at Love On Tour’s final show in Reggio Emilia, Italy, on July 22, 2023.
Since the end of his renowned, nearly three-year tour, Styles has been a distant figure, spotted running marathons and hanging out with fellow celebrities, while rumors of new music swirled around him, to no avail, until now.
Earlier this week, Harry Styles released a website and phone number, a move he has notably made since Fine Line in 2019, accompanied by the phrase “TPWK.” The website uses the phrase “we belong together,” marking this as a crucial part of his fourth album, which, before this, was lovingly referred to as HS4. The website allows fans to sign up for Harry Styles updates via automated messaging, previously showing a blurry photo of a crowd of fans with a “sign up” button.
On Jan. 15 at around noon, a text revealing the album cover, name, and release date was sent to all fans who signed up for the updates. The messages also included an official merch collection, selling preorders of KISS ALL THE TIME. DISCO, OCCASIONALLY on vinyl, CD, and even a camera set.
Since the announcement of the album, the website has changed to an ever-revolving clock pointing to “kiss” or “disco” in an obvious countdown to March 6.
The most interesting thing about this Harry Styles-fueled week is that there has been a major release related to the new album each day this week. The website was officially launched on Jan. 12, signups for texts on Jan. 13, an audio clip sent through messages on Jan. 14, and finally, the album release date on Jan. 15. The rollout has prompted speculation about what may come next, from a new single to a track list.
If this does indeed happen, it would be the first time Styles has released a new single in four years. Whatever Styles has in store for us, we’ve been waiting a long time, and we’re ready.
Shop KISS ALL THE TIME. DISCO, OCCASIONALLY. merch and sign up for the updates to stay in tune with all things disco.