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Nikita Bier Creates Start-up, Politify

This article is written by a student writer from the Her Campus at UC Berkeley chapter.

Photo: From left to right, Cofounders Nikita Bier and Jeremy Blalock. (Politify) – Picture taken from MTV

With Election Day coming up this November, do you know who you’re voting for yet? If not, you’re not alone. Because let’s face it, keeping up with politics can be both difficult and time consuming. Most of the time, people vote for candidates based on their partisan ideology. Often, the connection between a candidate’s stance on public policy and how that stance will affect voters is lost or misinterpreted. But this is where Politify steps in.

Politify is a new web-based start-up created by Nikita Bier, a senior at Cal, that makes political candidates’ economic policies and platforms easy to understand and accessible to the average voter. On the website, enter your basic information such as income, martial status, age, ZIP code, number of children and students in your household, and through a series of algorithms, Politify will calculate how each candidate’s economic policies will affect your personal finances. Go ahead and visit the site today to see how Romney or President Obama will affect your wallet.
Politfy has been attracting the attention of multiple representatives from both the Republican and Democratic parties. In addition, last Thursday, Politify won the $20,000 top prize at the CITRIS Big Ideas innovation contest, a contest sponsored by the Center for Information Technology Research in the Interest of Society.
By combining social media, economic modeling, and an easy to use interface, Politify hopes to increase democratic deliberation and make voting more enjoyable and interactive among the public. 

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Elizabeth is a senior majoring in American Studies with a concentration in consumer behavior at the University of California, Berkeley. You'll find her at the pool swimming with the Cal club water polo team or running through campus training for the next half marathon. In addition to an active lifestyle, Elizabeth loves to keep up to date with the latest tech trends and is always looking for a new recipe to try out! Elizabeth hopes to pursue a career in public relations and marketing after graduation.