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U Toronto - Mississauga | Culture > Entertainment

The charm we fell in love with: Where did the Rom-Com magic go? 

Zainab K. Student Contributor, University of Toronto Mississauga
This article is written by a student writer from the Her Campus at U Toronto - Mississauga chapter and does not reflect the views of Her Campus.

Falling back into old habits

Winter break has a way of slowing things down. For me, that means slipping into old habits like re-watching movies I loved in middle and high school, and revisiting stories that once felt like comfort. At first, it felt casual, putting a movie on while working on another task and half paying attention. Somewhere along the way, I put my tablet to the side, and the background noise turned into full-on 2000s romantic comedy binges. 

What surprised me was that I enjoyed them just as much as the first time. I found myself observing, noticing the dialogues and visuals more closely. After rewatching Confessions of a Shopaholic, I started to wonder: why do modern romantic comedies not feel like this, and where did the magic go? Initially, I brushed it off as nostalgia. Movies from my pre-teen and teenage years would feel better, because they are tied to memories and a time when life felt much lighter. But the more I thought about it, the more I realized that it is also structural. Upon a web search, I noticed that a lot of netizens feel the same way as I do. 

Why did 2000s rom-coms work? 

What is missing from modern romantic comedies is the emotional grounding of the characters. Older rom-coms understood that love stories work best when they are focused on the character’s complexities. The romance and everything else surrounding it mattered: personal flaws, insecurities, ambition, and growth. 

Growth

In Confessions of a Shopaholic, Rebecca Bloomwood confronts denials, takes accountability, and learns to face uncomfortable truths about herself. Her relationship with Luke exposes her flaws. By the end of the movie, both characters end up where they need to be because they have grown.  

 In 10 Things I Hate About You, Kat’s growth is deeply tied to her relationships. The character’s edge or independence is not lost by falling in love. Instead, romance forces vulnerability, something that she actively resists. The same is true in How to Lose a Guy in 10 Days. Andie’s personal and professional goals push the story just as much as romance does. She gets what she wants in the end, because the consequence of romance forces honesty and choice. Her growth is messy and imperfect, which makes it emotionally earned.

Predictability 

Predictability is another factor that made romantic comedies so memorable. The stories were all about the journey to a happy ending, told through familiar tropes that created emotional safety for the viewer. Because the audience is not focused on guessing the ending, they end up investing in the characters, banter, and emotional build up; pulling them in and providing a sense of comfort. 

Visual storytelling 

Romantic comedies from the 2000s also relied heavily on visual storytelling, almost in a theatrical sense. Lighting reflected mood and fantasy sequences revealed internal chaos. Confessions of a Shopaholic does this well by placing the audience inside Rebecca’s head, turning her anxieties and impulses into something visible. This builds empathy for the character because her emotions are felt and understood. 

Modern romantic comedies replaced theatrical storytelling with neutral palettes and minimalism by making the lighting and scenes too realistic. Consequently, tropes feel ridiculous and cliche. Lighting in earlier rom-coms made the environment dreamy which makes the storyline compelling. 

Comedy

Finally, another element that quietly disappeared from modern romantic comedies is comedic pacing. The early 2000s understood timing through intentional awkward silences. 

A lot of the jokes in these movies were provided with room to land, and as a result, humor came from the characters’ interactions. In Confessions of a Shopaholic, the mannequins talking, and the way scenes linger allow the audience to sit in the moment and feel the absurdity of the situation. 

The loss of pacing in the comedic timing of jokes in modern romantic comedies affects the romance too. In modern rom-coms, everything is either moving too fast or too slow, there’s no space for emotional payoff. Older movies in this genre understood that comedy and romance thrive on rhythms, pauses, buildup, and letting moments unfold naturally. 

Returning to familiar comfort

Part of the reason we are missing those stories is due to industry decisions. Producers and directors have shied away from romantic comedies in favor of bigger blockbusters, sequels, and franchise-driven films that guarantee higher profits. Meanwhile older feel-good movies are slowly being removed from streaming platforms, like Netflix. 

Watching these movies now feels like revisiting a park bench from childhood. The words and scenery are familiar, and that steadiness or predictability makes for a comfortable experience while watching.

Coming back to this genre made me pay attention to that feeling, that magic, how time is spent, and what is lost when media is increasingly fast-paced. This makes it hard not to notice how that bench has shifted, and what it means to sit somewhere else. 

Zainab K.

U Toronto - Mississauga '27

Hello!

My name is Zainab and I am a student in university passionate about writing :)