What’s the Deal With SugarBear Hair Vitamins?

If you have an Instagram account, you’ve probably seen some of your favourite celebrities endorsing the little blue gummy bears known as SugarBear Hair Vitamins. From Khloe Kardashian and Kylie Jenner to your favourite Youtubers like Wengie and Leah Allyannah, everyone seems to be promoting these vitamins for healthy hair.

If you’re like me, you’re probably wondering if these vitamins are safe to take or if they’re worth the $40 a month price tag. Lucky for you, I broke out my detective skills and got the scoop on whether the vitamins are the real thing.

According to the Sugar Bear Vitamin website, the vitamins claim to make your hair stronger, longer and shinier. The website also says that the vitamins are  “formulated… using clinically proven ingredients that have been shown to promote faster hair growth, increased hair shine and reduce hair breakage.”

The vitamins include many great ingredients like Vitamin A, Vitamin C, biotin and coconut oil, etc. See the full ingredients list here.

The final major selling point for the vitamins is that they smell delicious, are fun to eat, vegetarian, safe, gentle and pectin. Overall, the vitamins will run you $40.40 a month or $218.21 for 6 months, and they ship worldwide from the official website.

Now onto whether the vitamins are safe. According to Sydney-based nutritionist Lyndi Cohen, the vitamins are missing some vital ingredients for hair growth. She says, “Protein is actually the building block of hair, amino acids are what your hair is made up of. This isn’t going to be a source of protein in any respect, in fact the main ingredient is glucose. You’re going to get a far better result by eating lean meats, seeds, nuts, eggs, tofu and healthy omega 3s like oily fish. The other thing is that it’s missing iron, which is another key vitamin for hair growth,”

According to Lyndi, “This is sugar that you don’t need to add into your diet... It’s kind of bizarre that it’s being suggested as a health food when mainly what it is glucose syrup and a whole lot of other additives.”

She also adds that: “We’re naturally predetermined to have a certain amount of thickness to our hair. It’s about accepting what you’ve been given and not expecting that if you just eat healthier that you’re going to end up with a Victoria’s Secret kind of mane, it just doesn’t work that way.”

There you have it folks. Sadly there is no instant fix for perfect hair, so just love the hair you have and flaunt it like a boss!



Sources: Cover, 1