There are numerous brands that sell cruelty-free cosmetic and beauty products, so why do we still continue to buy from companies that don’t? You don’t have to sacrifice the quality of your cosmetics by going cruelty-free! In addition to the obvious reason of animal cruelty being… well cruel, cruelty-free products are actually much healthier for your skin. This is because of more simplistic and natural ingredients being used in the products. Here are a few brands that support cruelty-free products!
The Body Shop
The Body Shop states that their commitment is to enrich, not exploit. The company considers this to mean enriching our planet, its resources and biodiversity. Founded in 1976 by Anita Roddrick, The Body Shop is 100% cruelty-free. This means the company has never and will never test on animals. In fact, they were the first cosmetics company to start campaigning to end animal testing in cosmetics! Their three methods of testing involve computer data, laboratory-created tissues and people.
In addition to this commitment, The Body Shop often runs campaigns to help wildlife all across the globe. Currently, The Body Shop are working towards restoring the rainforests in Vietnam, Indonesia, and Malaysia! For each specially selected Christmas gift purchased, 1 square meter of rainforest is restored. Restoring the rainforest will help to protect endangered species. This brand has managed to make a real difference and proudly avoided any form of animal testing, all the while never sacrificing the quality of their products.
Anastasia Beverly Hills
Anastasia Beverly Hills, commonly known for their eyebrow products, is a cruelty-free cosmetics company as well! The company is committed to the highest standards in product testing, product development and formulation. Anastasia Beverly Hills takes on an interesting approach to their customer retention by having their products tested and reported on by the brand’s followers. Essentially, people volunteer to test their products so that they can remain a cruelty-free brand!
Too Faced Cosmetics
Too Faced is a cosmetics company that has flourished in the beauty industry and uses creative and innovating cruelty-free cosmetics. This company aims to use cutting-edge ingredients to create cosmetics that women love to wear and that makes them feel pretty both on the inside and out. Too Faced aims to inspire you to “Own Your Pretty.”
Kat Von D
People for Ethical Treatment of Animals (PETA) has recognized Kat Von D as a brand that has committed to never test on animals. To make matters even better, Kat Von D has announced that the brand plans to go entirely vegan. They will be reformulating all of their products to achieve this. At the moment, there are already plenty of vegan products available from Kat Von D, such as the everlasting liquid lipsticks, and we can’t wait for more! The brand considers being vegan to mean products do not contain any animal products or by-products and has not been tested on animals.
Click here for the brand’s list of Vegan Makeup!
It’s important to be aware of the products that you’re using and where they come from. More and more brands are transitioning to cruelty-free, so check out the extensive 2016 list of cruelty-free and ethical cosmetics brands. Animal rights websites, such as PETA, are easy ways to search whether or not a company is cruelty-free or vegan. Next time you’re out shopping for your makeup, consider paying particular attention to cruelty-free brands both for yourself and the animals!