Women’s fashion and lifestyle print magazines offer a variety of meaningful content; however, the nature of the advertisements in these magazines has not earned the best reputation. It is common that women, from their teens to their forties, flip through the pages and compare their aesthetic to the images featured in fashion ads. There have been a number of ad campaigns featuring body positivity, or that have banned photoshop, but the images of unrealistic body ideals still persist successfully.
It is no secret that advertisements, and even social media, depict a different image than what is originally photographed. Photoshop is a tool that can be used to seriously alter any image, allowing an average slice of pepperoni pizza to become a flawless supermodel. When un-retouched photo shoots and photoshop fails surface on the internet, it is both hilarious, and terrifying. It is apparent how corrupt these images become through the editing process.
Despite the unrealistic ideals of beauty depicted in fashion advertisements, there is a way to combat the negative thoughts of self that emerge. Instead of indulging in the fantasy of the advertisement, take a harder look at what these images look like in reality. They can actually be hilarious.
Hilarious Fashion Brands’ F/W 2015/2016 Ad Campaigns:
“I take a nap, I take a nap right here.”
Marni
When you’re hungover and your roommate opens the blinds …
Marni
When your mom forces you to match for the family Christmas Card
Marc Jacobs
Third-wheeling with your annoying couple friends
Miu Miu
When the bus driver rolls past your stop
Gucci
When you gotta set hella alarms to make sure you wake up for that final
Michael Kors
When armed with the knowledge that these images are manufactured, pieced together and edited for countless hours, one can begin to understand that this definition of beauty is not natural. Fashion advertisements are superficial– they depict a fantasy for the purpose of selling a product. Don’t allow these images to cloud your opinions or self-worth. Instead, meme the images and laugh your ass off while doing so.
Images 1, 2, 3, 4, 5 via thefashionography.comImage 6 via destinationkors.michaelkors.com