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This article is written by a student writer from the Her Campus at U Mass Amherst chapter.

We all love a good editing app. Here are my top three that you have to try!

Unfold 

This app is absolutely perfect for Instagram Stories or if you are looking for ways to edit your photos in a more pieced together way. Unfold creates beautiful templates that are great for influencers and if you are looking for a more sophisticated theme. The app divides templates based on different styles. This includes Polaroid, film, plastic, classic, and moodboard templates. It is easy to use, and it is also a nice place to draw inspiration from. The templates display examples of how each one can be used. It’s perfect to get creative with while adding a sophisticated touch. The styles in the app are both minimalistic and very creative. Photos using this app always end up looking clean and put together, and while used throughout apps and marketing, they follow a theme and give a special touch to the final product. I love using this app to add a more unique look than a simple photo. This app is truly part of the holy grail of my Marketing and Social Media apps to edit with. I found this app about a year ago and fell in love with how clean-cut and beautiful the templates looked. Compared to other apps, Unfold consistently provides new templates that you can work from. 

Over 

Over is a simplified version of Photoshop. The app is universal for Facebook posts, Instagram stories and normal postings, Twitter borders, as well as YouTube thumbnails and covers. This app is very versatile in a way that it can adapt to almost any social media app you can think of. Moreover, it is beautiful for combining photos as well as layering. The app allows users to overlay images as well as paste and manually erase parts of a photo. I love using this app to add or change the background of a photo. I also love using this app to add texture to my photos. To do this, I would find a texture of an old photo and overlay that on top of my new photo, then lower the opacity of the overlaid image. The app is also so easy to use and is a great alternative to a mobile photoshop app

PicsArt

I love this app.  I was first introduced to it while scrolling through Pinterest. What I love about it the most is its creative freedom. The app requires membership for some features, but you can make so many unique pieces within it. Like Over, it is an alternative to Photoshop with special keys that allow you to make specific edits to photos. What’s great about the app is that there is a section of hashtags where you can connect with others to draw some inspiration from. Within these hashtags, you can try to add a pre-made filter onto your photos to add a special effect. These filters remind me of a lot of Snapchat filters. These filters, however, are a bit more similar to templates and combinations of effects to create a different vision.

These were some of my favorite Social Media Marketing apps. Did you see one of yours? 

Caitlin Lu

U Mass Amherst '23

Caitlin is studying Marketing as a sophomore, and she enjoys making youtube videos, trying a new workout class, and learning about photography.
Contributors from the University of Massachusetts Amherst