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5 Beauty Companies that are Changing the Game for Girls of Color

1. Rihanna’s new launch, Fenty Beauty

Rihanna’s new launch was a huge success. Coming out immediately with 40 shades, it was one of the biggest launches of the season. The brand launched on September 8th, yet the hype still has yet to die down.  On the Fenty website Rihanna leaves this message to those who are interested in the brand, “FENTY BEAUTY WAS CREATED FOR EVERYONE: FOR WOMEN OF ALL SHADES, PERSONALITIES, ATTITUDES, CULTURES, AND RACES. I WANTED EVERYONE TO FEEL INCLUDED. THAT’S THE REAL REASON I MADE THIS LINE.” You go RiRi!


2.  L’oreal

If you have a darker complexion and are on a budget, L’oreal is one of the leading drugstore companies with an extensive color range. Witb 33 shades in their True Match Super Blendable foundation alone, varying from cool to warm toned. You really can’t go wrong.


3. Black Up

Black Up is advertised as a “luxury makeup artist brand for ethnic skin tones & women of color yet suitable for all women.”  It targets women who would usually not be able to find their suitable shade in most sephora makeup brands but also has selections for those with lighter complexions as well.  


4. Make Up Forever

Make Up Forever recently added more shades to their range! With more than 40 shades, there is a foundation for nearly everyone. The foundation was made for the film industry but works just as well for selfie taking! With “Ultra HD,” effects, you’ll be ready for anything.


5. Lancome

Longwearing, comfortable and in up to 40 shades, Lancome Teint Idole Foundation is the perfect foundation for those looking to splurge a little. The line caters to almost all colors, undertones, and skin types. So next time you’re in Sephora, “treat ya self!”


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Kaylin is a first year Journalism major with a minor in World Politics at the University of Maine. She loves coffee, road trips, and good books.
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