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Time for all the preppy (broke) girls to rejoice as Lilly Pulitzer will be accessible to everyone at the popular retailer, Target. The #LillyForTarget collaboration was released during local opening times and online early morning Sunday, April 19th, 2015 with 250 products that belong in your closet. There are also products available for children and in plus sizes.

There’s been a lot of criticism from some long-time Lilly lovers that it may hurt the brand’s name for being accessible to a larger audience and lessen the exclusivity of the brand. Others are excited for the brand to become accessible and affordable to the general public and for the company, well it’s expanding to a larger crowd and putting the name of Lilly Pulitzer out there.  


But the one thing everyone can agree on is everything in this collection is a must have in every persons’ home. The collection consists of clothing, beauty products, and home goods that are adorable and affordable, especially for college students and people who don’t want to dish out $200 for a dress or a weekender bag. Target now has the solution for you, but only for a limited time only, so get there fast. Here are some items you should definitely put in your shopping cart. Happy shopping collegiates! 

Double Zip Train Case – $22.99

Noisey Posey Turban Headwrap w/ elastic – $8

Hammock in Noisey Posey – $150

Charm bracelet in gold – $20

Crochet Crop Top in white – $32

Embroidered Clutch in gold – $24

Halter Top in Sea Urchin For You – $26

Satin Dress in Boom Boom – $38 

Strapless Maxi Dress in Noisey Posey – $34

Twisted Bandeau Bikini Top in Fan Dance – $24

Strappy Hipster Bikini Bottom in Fan Dance – $24

Shift Dress in Fan Dance – $38 (Lilly Pulitzer staple replica, a must have) 

Wedge Espadrilles Sandals in Gold – $36 


To see the complete collection check out the Target look book.

If you want to know more about the history of Lilly Pulitzer or see their regular products, come this direction.

Always remember.

Life’s a party, dress like it. –Lilly Pulitzer.


Amy is currently a senior at the University of Iowa majoring in Journalism and Mass Communication, minor in political science with certificates in Event Planning and Entrepreneurial Management and HC UIowa's Trouble Maker. Her dream job is to work in Public Relations or Event Planning and plans to also become a lawyer, like the 9 years old Amy planned. Whenever she's not writing articles, she's usually online shopping, binging on Netflix, or laughing at her own jokes. Midwestern Prep with the worst luck in the world, you can keep track of her worst case scenarios on Twitter.
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