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How-To: Style Hype & Vice for Game Day

This is a sponsored feature. All opinions are 100% from Her Campus.

This article is written by a student writer from the Her Campus at U Iowa chapter.

Football season is the best time of the year. I hate getting up early, but I’d get up early any day to watch the Hawkeyes play. I love the atmosphere, I love the food and I absolutely love getting to dress in black and gold from head to toe. Hype & Vice, a brand that fosters community and fandom through channeling the spirit, passion and lifestyle of the college experience through its clothing, supplied Her Campus Iowa with some awesome looks for the rest of the season. Check out these cute outfits Hype & Vice helped us come up with!

Iowa Lace-Up Crop Top 

Hallie paired her black and gold game day bibs with this lace-up crop top. Perfect for those fall Saturday tailgates!

Iowa Classic Gameday Skirt  

Look how cute this skater skirt pairs with the lace-up crop top! Comfy and versatile. 

Iowa Hawkeyes Gold Tube Top

I wore this tube top to watch the away game last week against Purdue (a rough one). Regardless, I loved getting to rep this with my dad’s vintage Levi’s jean jacket and some leggings.

Iowa Zip-Up Sweater

Hallie paired this cropped zip-up sweatshirt with black jeans and a light jean jacket. This is perfect for those cold games.

These game day essentials are not only perfect for fall football game days, but also for the upcoming winter basketball season! 

Which is your favorite look? Let us know on Twitter, and make sure to check out Hype & Vice for all of your game day needs! Their clothes are great quality and perfect to rep your favorite Hawkeyes. Tag @hypeandvice when you post on Instagram.

HCXO, collegiettes!


[All images belong to the author.]


Liz is President of Her Campus at Iowa, and has been in HC Iowa since her freshman year. Her favorite part about Her Campus is Her Conference in NYC each summer — she loves getting to meet other Girl Bosses! She is a junior at the University of Iowa pursuing a Communication Studies degree and is double-minoring in Business Administration and Psychology. Liz wants to be a Social Media Manager for a beauty or lifestyle brand in the future, and would love to move to a big city when she's done with college. In her free time, Liz shops (maybe a little too much), crafts, and watches beauty guru videos on Youtube. Instagram: @lizwarnerr
U Iowa chapter of the nation's #1 online magazine for college women.