As a self-proclaimed lover of trashy reality television shows, I am embarrassed to admit that I only just got around to watching The Secret Lives of Mormon Wives on Hulu. About a year ago, I remember hearing the hype surrounding this show and the drama that ensues from the infamous “MomTok” TikTokers; safe to say, I am now invested. One of the most intriguing aspects of this show, stemming directly from Mormonism, is the abstention from alcohol and the loopholes that arise from this restriction. Thanks to the Mormon Wives, I am completely and utterly fascinated by the drinking culture dominant in the Mormon faith.
tHE VICE
When making decisions on what defines “faithful behavior,” Mormons often return to “The Word of Wisdom,” a faith guide for the general spirituality and health of Mormons, said to be revealed to the faith’s founder, Joseph Smith, in a revelation. This guide strictly prohibits the consumption of tea, coffee, alcohol, and other common vices. Because of these commands, many practicing Mormons avoid drinking alcohol and consuming “hot drinks.”
THE LOOPHOLE
Without these common drinks, Mormons often resort to drinking soda (and they drink a lot of it). Some of the women on The Secret Lives of Mormon Wives reported that they have a habit of drinking “a 44-ounce soda up to six times a week.” This is equivalent to drinking about three and a half regular cans of soda every day of the week. While soda may not be the worst substance to consume, based on the common Mormon levels of consumption, it isn’t ideal either.
The loophole doesn’t end at plain soda. Beyond the familiar Coca-Cola and Fanta flavors, the Mormon wives have made “dirty sodas” popular by sharing their creative mix-ins to diversify the soda drinking experience.
SWIG
Swig is a chain drive-through soda shop popular in the Midwest, where Mormonism is most prominent. This drink personalization spot allows customers to craft a unique drink by first selecting their soda of choice and then adding fruit-flavored syrups and creamers. This is a fascinating business model because, hypothetically, every customer could order a completely unique drink specific to their taste, and the company can ensure that every consumer is satisfied with their drink experience.
Swig’s menu also offers seasonal favorites and refreshers based on commonly ordered flavor combinations. The mixes are endless with dozens of soda brands and flavor variations, sugared and sugar-free syrups, creamers, and fresh fruit toppings to choose from.
One variation of “dirty soda” that Swig currently houses on its menu is called “Dirty Little Secret,” a drink inspired by The Secret Lives of Mormon Wives. This drink is made by mixing Dr Pepper, coconut, and pineapple syrups, and vanilla cream on top of ice. I can’t quite get behind adding dairy to a carbonated, water-based drink, but I am still fascinated by the combination and creativity.
THE INFLUENCE
I am not the only one who feels inclined to take part in this “dirty soda” trend. Many content creators have created their own versions of the “dirty soda” by experimenting with various flavor combinations and posting their creations online. Some people have an at-home bar cart dedicated to this drink-mixing craft, stocked with an extensive collection of syrup pumps and classic Swig cups.
peculiar, but i need to try
Indulgence is limited, but creativity isn’t. As unusual as this soda-glorifying loophole might be, you have to applaud the creativity and marketability of drink culture in the Midwest. I have to admit that the Mormon wives made me want to try these “dirty sodas.” Until Swig opens a location on the East Coast, I’ll have to make these unique concoctions at home while I catch up on The Secret Lives of Mormon Wives.