Straight from the Fashion Capital of the World, Balmain Paris is the epitome of high fashion, or haute couture in French. Balmain is known for iconic and unique fashion with structured silhouettes, luxurious embellishments, and intricate embroidery details. Currently one of the most popular designers on the runway, in magazines, and worn by celebrities, most famously, the Kardashians. Balmain has a huge following but it is not affordable for most.
Designer, Olivier Rousteing, wanted to give all fashion lovers the opportunity to own his collection. Rousteing wants his followers to not only just be able to see his collection but actually experience it and feel it what it is like to wear it.
Welcome, Balmain’s Army.
All you college fashionistas get excited because Balmain Paris is launching a line for H&M with fashion icons Kendall Jenner, Gigi Hadid, and Jourdan Dunn at the forefront of the campaign.
The highly-anticipated collection goes live online on November 5, 2015, at 8 a.m. EST and in select stores starting at 8 a.m. local time. The nearest locations to UConn that will have the collection are the Natick Mall in Natick, MA, Downtown Crossing and Newbury Street in Boston, MA, and multiple locations in New York City.
There is a limit on purchases in order to allow as many customers as possible the opportunity to purchase the collection. Online purchases are limited to one item per product and in store purchases to no more than two items per product, meaning shoes, clothing, or accessories.
Be forewarned, some pieces of the collection are still not cheap, especially on a college budget, but this could be the perfect thing to add to your Christmas List. The collection is amazing and nearly identical to Balmain’s high-end collection, seen on all the major runways and worn by your favorite celebs.
Be sure to make a plan of attack before November 5th comes around because it’s sure to be a frenzy of fashion lovers everywhere!
Join the Army.
“When you wear Balmain, you feel powerful, like a warrior of the world”
– Olivier Rousting