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My Love-Hate Relationship with SXSW

This article is written by a student writer from the Her Campus at Texas chapter.

Every year when March comes along I get an overwhelming feeling of excitement and a disturbing feeling of dread at the same time. I can’t wait for the smorgasbord of free SXSW concerts, but I can definitely wait for the overwhelming influx of people that invade Austin. I’m a huge advocate of local music, and I love any event that gives lesser-known bands a place to play music and gain exposure. However, with each passing year I find the stress of maneuvering between events excruciating. Finally, after two years of SXSW participation I think I have finally realized what could make my SXSW experience all the more bearable.

Stay away from any kind of vehicle transportation!

I know this is a “duh” realization, but I have finally conceded to this requirement.
Multiple people suggested riding a bike everywhere, but I did not heed their warnings. I attempted driving downtown after deciding I didn’t mind paying over $10 for parking, but upon arriving downtown every lot I came across was full. The next time I attempted making my way downtown I decided to take the bus, but even the bus failed me. Traffic was so heavy taking the bus back to campus took longer than if I had just walked. I suppose I could have used a cab, but that wouldn’t have solved the traffic problem or the expensive price.

There are many places that exclusively rent out bikes just for that week, but I personally plan on investing in a bike soon.

I sure do love SXSW, but I sure do hate the stress it can bring. 

Bernice Chuang is a fourth year double majoring in Broadcast Journalism and Communication Studies-Human Relations and doing the Business Foundations Program (aka business minor) at the University of Texas at Austin. Born and raised in Houston, Texas, Bernice is a fan of good country music and yummy barbeque! At UT, Bernice is a resident assistant at an all-female residence hall and currently serves as a senator representing her residence hall, Kinsolving, on the Resident Assistant Association. She also leads a small group bible study for Asian American Campus Ministries and sings with her campus ministries’ a cappella group. When she’s not juggling her various roles and commitments, Bernice enjoys exploring downtown Austin, shopping with her fellow RA staff members, reading books on faith and spirituality, learning how to cook and tackling various dessert recipes, and spending quality time with friends.