From musician and record producer to fashion designer, Tyler, the Creator does it all. Let’s look at the evolution of his brands Golf Wang and Golf Le Fleur.
In 2011, the streetwear brand, GOLF Wang was created by Tyler. This brand stemmed from the Odd Future movement as Tyler gained the inspiration for the name from the hip hop collective. GOLF Wang has various collections featuring pastels, bold colors, funky patterns, and embroidery.
GOLF Wang has become popular across the country and sales have skyrocketed with an estimated web sales of $25-$50 million, according to PipeCandy. He has been consistently designing new collections that almost always sell out within minutes of them being launched on the website. Tyler, the Creator has designed everything from wool letterman jackets and animal-patterned button-ups to sweater vests and contrast stitch hoodies.
His most recent collection entitled, ‘GOLF Essentials’ became available on February 11th. This collection included basics such as crewnecks, hoodies, puffer jackets, and t-shirts. Additionally, accessories such as tote bags and beanies were included. GOLF Essentials has a unique color scheme of mint, brown, and mustard yellow and sizes ranging from extra small to extra extra large.
From this recent collection, one of my personal favorite items is the Logo Puffy Jacket in brown which is an all-nylon puffer with contrast stitching and the embroidered GOLF logo on the front. I’m also a sucker for beanies and the Logo Beanie is a perfect accessory for any winter outfit.
From his past collections, I absolutely love the Breakfast Tee, which is a forest green cotton t-shirt with an image of a waffle and “GOLF Wang” written in syrup. If you know Tyler, you know that he loves his breakfast waffles.
In the 12 years since Golf Wang was created in 2011, it has continued to grow and have a huge impact on streetwear trends.
Tyler, the Creator did not stop there, in 2016, he developed a high-end apparel line called GOLF le FLEUR. This collection is interesting, because it includes items like perfume, nail polish, loafers, pleated khakis, hair picks, and suitcases.
Le Fleur is considered a luxury brand; therefore, the prices might shock you, but the quality of the items are strong and durable. Tyler has executed many collaborations with other brands such as Converse and Lacoste.
One of my favorite le Fleur items is the Call Me Leather Work Jacket in green. This collared leather jacket is hand crafted by Schott NYC, an American Heritage brand. The front of the jacket has ‘GOLF le Fleur’ written in bold orange and cream letters, and the back says “Call Me If You Get Lost” with the signature GOLF brand flower. It retails for a little over a thousand dollars, but the details are stunning.
The French Waltz Fragrance has for sure been a crowd favorite since it launched in December 2021. It comes in three sizes ranging from 10 ml to 100 ml. As described on the website, French Waltz is “the smell of damp jasmine petals sails in the air, while hints of mandarin and magnolia amplify luminous sandalwood” (GOLF le FLEUR, 2023). I mean who doesn’t want a perfume that smells like that?
Tyler would not be Tyler without his loafers, so of course I had to include the iconic Tassel Loafers which are sold in blue and brown. My favorite part of these shoes is the gold-tone brass ‘le FLEUR’ logo pin. It makes them look elegant and elevated.
The overwhelming success of these two brands proves that Tyler, the Creator, is more than just a rapper, singer, and producer. He’s a man of many talents and he will continue to influence the fashion industry.