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Harry Styles announces “Pleasing” beauty brand

Just this past week, Harry Styles broke the Internet once again with the announcement of his gender neutral beauty brand called “Pleasing”.

The announcement came on Monday with promotional posts to Twitter and Instagram of the singer using the products, captioned “Find your Pleasing”.

The vegan and cruelty-free brand is currently offering a range of products, from a set of four different nail polishes, a lip and eye serum pen, and an illuminating skin serum. The prices for these products range from $20-$75. Customers currently have the option to pre-order the products, which will be shipped out at the end of November. There will also be more drops of products later on, according to the singer.

Looking at the website itself, the company seems to pride themselves on being an inclusive brand, as the campaign includes both men and women models. 

According to the website, they also will be partnering with a variety of different charitable organizations for the product drops, the first being Nest. Nest is an organization that helps to support the artisan economy to build a better world of gender equity and economic inclusion.  The brand said that they are  excited to work with these organizations to “celebrate the kindness, creativity and optimism in our community, and the future we are all creating together. 

The singer spoke a little about the brand and its journey to Dazed magazine, as he was featured on the front cover along with a fun and colorful photo shoot that had fans going crazy. 


All of the products mentioned can be found https://pleasing.com/ , along with the ability to pre-order.

Lauren Comeau is a senior at Suffolk University with a major in Print and Web Journalism. She is originally from North Reading, MA. At Suffolk, she is a member of the Program Council, hosts her own nighttime radio show, and enjoys writing for the university's chapter of Her Campus. Lauren is an avid movie fan, loves Harry Styles, and often spends long hours experimenting with new baking recipes.
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