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Power in Pink: The St. Olaf Bookstore joins the fight against breast cancer!

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Lucy Casale Student Contributor, St. Olaf College
This article is written by a student writer from the Her Campus at St Olaf chapter and does not reflect the views of Her Campus.

As many of you know, October is Breast Cancer Awareness Month! What you may not know is that this October, the St. Olaf Bookstore is joining the fight against breast cancer. They are teaming up with Gear for Sports, the custom decorated sportswear company, to sell fashionable and functional apparel for Ole women – and raise money for breast cancer research. The pink apparel, which is all part of Under Armour’s 2011 program Power in Pink, is located at the front display table on the left entrance to the bookstore, next to the magazines and cards. 

The pink Under Armour tank top is $24.99, the black Under Armour t-shirt is $29.99 and the black Under Armour shorts are $34.99. 

We at Her Campus St. Olaf College applaud the St. Olaf Bookstore this month for their support of this great cause – and we encourage you to stop by and check out these products! The best part: 10% of all sales profits will be donated to fund breast cancer research by Gear for Sports!

Founder and executive editor of the St. Olaf chapter of Her Campus, Lucy Casale is a senior English major with women's studies and media studies concentrations at St. Olaf College. A current editorial intern at MSP Communications in Minneapolis, MN, Lucy has interned at WCCO-TV/CBS Minnesota, Marie Claire magazine, and two newspapers. Visit her digital portfolio: lucysdigitalportfolio.weebly.com