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St. John's | Culture

When Black Dialect Becomes Aesthetic

Gabriella Sanon Student Contributor, St. John's University
This article is written by a student writer from the Her Campus at St. John's chapter and does not reflect the views of Her Campus.

Scroll through TikTok and you’ll hear it immediately: “it’s giving”, “period”, “no shade”, “clock it”. All of it usually packaged as “Gen Z slang”. The rebrand is convenient. It makes the language feel fresh, natural, ownerless. But it isn’t ownerless. Much of what is now labeled “internet slang” comes directly from African American Vernacular English (AAVE) and Black queer ballroom culture, traditions with history, structure and stakes.

AAVE has long been policed in ways people conveniently forget once it becomes profitable. Black children have been corrected in classrooms for saying stuff like “He be working” instead of “He is working”, even though the habitual “be” follows a consistent grammatical rule. Students have lost points on essays for sentence constructions rooted in their home dialect. They’ve been told to “fix” the way they talk to sound more educated, more professional, more acceptable. In some cases, linguistic bias has shaped disciplinary action, academic tracking and perceptions of intelligence. The message has been clear: your language is wrong.

Yet once that same cadence, vocabulary and rhythm leave Black mouths and appear on non-Black influencers’ feeds, they’re no longer “incorrect”. They’re funny. They’re charismatic. They’re marketable. Brands replicate the tone in captions. Corporations tweet in stylized AAVE to seem relatable. Suddenly, what was once stigmatized becomes trendy. It stops being “improper” and starts being “Gen Z”.

Ballroom culture has undergone a similar flattening. Emerging from Black and Latino LGBTQ+ communities in Harlem, ballroom wasn’t just performance, it was refuge. Houses operated as chosen families for queer and trans youth rejected elsewhere. The language developed there carried layered meaning. “Reading” wasn’t just random insults, it was sharp social commentary. “Throwing shade” wasn’t just sarcasm, it was artful subtlety. The documentary Paris Is Burning documented the complexity of that world, long before social media repackaged it.

Take “clock it”. On TikTok, it’s tossed around for minor call-outs, usually paired with a sloppy hand gesture and the wrong finger entirely. But in ballroom spaces, especially among trans women, being “clocked” often meant being identified as not being a “real woman”. That carried risk. It could mean humiliation, exclusion, even danger. The term emerged from lived vulnerability, not meme culture. Reducing it to a punchy reaction phrase strips away its history and its weight.

This isn’t harmless borrowing. It’s extraction without acknowledgement. AAVE and ballroom language are treated as aesthetic accessories, detached from the Black and queer communities that built them. And once they’re algorithmically amplified, their origins are erased under the lazy label of “Gen Z”.

Language doesn’t just appear. It comes from somewhere. And pretending it doesn’t is part of the problem.

Gabriella Sanon is a marketing student and aspiring luxury brand professional with a strong interest in fashion, communications, and brand strategy. She is currently pursuing her degree while actively building hands-on experience across public relations, events, and retail marketing. With a passion for storytelling and consumer engagement, Gabriella is particularly drawn to the intersection of creativity and strategy within the luxury fashion industry.

Professionally, Gabriella has gained experience through internships and roles in fashion PR and brand-facing environments, including her work with Modeworld PR and involvement in events and communications initiatives. She also serves as Events Director for Her Campus at St. John’s University, where she has planned and executed large-scale, high-impact events such as a campus holiday market and brand-partnered wellness activations. Her leadership contributed to the chapter achieving Gold Elite status, placing it in the top five percent nationally. In addition, Gabriella has professional retail experience with brands such as Princess Polly and Alo, strengthening her understanding of customer experience, brand identity, and trend-driven marketing.

Beyond her professional pursuits, Gabriella is deeply interested in luxury fashion, pop culture, and emerging digital trends. She enjoys curating experiences that bring people together and is especially motivated by projects that amplify creativity, representation, and community. With long-term goals of working in luxury brand or project management, Gabriella continues to seek opportunities that allow her to grow as a strategic thinker while contributing meaningfully to the fashion and marketing spaces she is passionate about.