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St. John's | Culture

Soft, Loud, Limitless: The Rewriting Of Black Girlhood

Gabriella Sanon Student Contributor, St. John's University
This article is written by a student writer from the Her Campus at St. John's chapter and does not reflect the views of Her Campus.

Black girlhood in media has never been static. It’s been caricatured, ignored, hypersexualized, masculinized, hardened and more recently, slowly humanized. The evolution isn’t linear nor is it complete. But it’s visible.

For decades, Black girls were rarely allowed to simply be girls on screen. In early film and television, they were often extensions of adult stereotypes, the sassy sidekick, the “fast” child, the comic relief. Youth was denied to them. Innocence was conditional. While white girlhood was framed as delicate and protected, Black girlhood was framed as resilient by default, resilience often being a euphemism for neglect.

The 1990s offered a shift, but still within limits. Shows like Moesha centered a Black teenage girl navigating school, family and friendships. Sister, Sister gave audiences twin Black girls whose personalities were allowed range, awkward, funny, dramatic, flawed. These series mattered because they positioned Black girls at the center of their own coming-of-age stories rather than orbiting someone else’s.

Still, even in these spaces, Black girlhood was often tied to morality and responsibility. These characters were smart, composed and mature. Rarely messy. Rarely afforded the chaos and experimentation routinely granted to white teens in shows like Gossip Girl or The O.C.. Black girls had to be exemplary to be visible.

The 2000s and early 2010s complicated things further. Reality television and music videos often pushed Black girls into hypervisible spaces, but in ways that learned heavily on adultification. The line between girlhood and womanhood blurred early. The cultural imagination struggled to hold space for Black girls as soft, vulnerable and protected.

Then something began to shift.

Digital media disrupted gatekeeping. Young Black girls started telling their own stories on platforms where they didn’t need traditional industry approval. On YouTube, Tumblr and later TikTok, Black girlhood became aestheticized on its own terms, natural hair tutorials, “soft life” vlogs, niche fandom spaces. The visibility wasn’t always perfect, but it was self-directed.

Mainstream media did the same. Animated series like The Proud Family (and its revival) centered Penny Proud as a distinctly Black teenage girl with flaws, crushes, insecurities and humor. More recently, films like The Hate U Give allowed a Black teenage girl to be politically aware and emotionally layered, angry, scared, loving, conflicted. She wasn’t flattened into a symbol, she was a person.

Representation has also expanded in genre spaces where Black girls were historically absent. Fantasy and sci-fi projects like A Wrinkle in Time centered a young Black girl as a cosmic hero who was still insecure and tender, proving vulnerability and power can coexist. The live action The Little Mermaid, starring Halle Bailey, pushed that shift further, placing a Black girl at the heart of a story long tied to white innocence. The backlash revealed how tightly fantasy has been racialized, but the portrayal itself was radical in its softness. Black girls deserve to save worlds and fall in love, to be magical without giving up their gentleness.

Perhaps the most radical shift has been the reclamation of softness. For years, Black girlhood was framed primarily through strength, “strong Black girl” narratives that, while celebratory, often erased vulnerability. Today, there’s a visible cultural movement insisting that Black girls are allowed joy, gentleness and rest. That they’re not born resilient, they’re made resilient by circumstance.

Still, challenges remain. Adultification bias persists in schools and media portrayals. Black girls are disciplined more harshly, sexualized earlier and often written as older than they are. Progress exists alongside regression.

The evolution of Black girlhood in media is ongoing. What’s changed most isn’t just who’s visible, but how they’re allowed to exist. Increasingly, Black girls are being portrayed not as archetypes, but as individuals. Messy. Soft. Loud. Quiet. Magical. Ordinary.

In other words, fully human. And that, historically, is revolutionary.

Gabriella Sanon is a marketing student and aspiring luxury brand professional with a strong interest in fashion, communications, and brand strategy. She is currently pursuing her degree while actively building hands-on experience across public relations, events, and retail marketing. With a passion for storytelling and consumer engagement, Gabriella is particularly drawn to the intersection of creativity and strategy within the luxury fashion industry.

Professionally, Gabriella has gained experience through internships and roles in fashion PR and brand-facing environments, including her work with Modeworld PR and involvement in events and communications initiatives. She also serves as Events Director for Her Campus at St. John’s University, where she has planned and executed large-scale, high-impact events such as a campus holiday market and brand-partnered wellness activations. Her leadership contributed to the chapter achieving Gold Elite status, placing it in the top five percent nationally. In addition, Gabriella has professional retail experience with brands such as Princess Polly and Alo, strengthening her understanding of customer experience, brand identity, and trend-driven marketing.

Beyond her professional pursuits, Gabriella is deeply interested in luxury fashion, pop culture, and emerging digital trends. She enjoys curating experiences that bring people together and is especially motivated by projects that amplify creativity, representation, and community. With long-term goals of working in luxury brand or project management, Gabriella continues to seek opportunities that allow her to grow as a strategic thinker while contributing meaningfully to the fashion and marketing spaces she is passionate about.