In today’s rapidly evolving world, inclusivity and diversity’s importance should be emphasized, especially within educational institutions. Students at St. John’s University are taking proactive steps to create a campus environment where everyone feels welcomed, heard and celebrated. Through the university’s participation in the Public Relations Student Society of America’s (PRSSA) Bateman Case Study Competition, and in partnership with Culturs Magazine, a group of St. John’s students are leading to promote cultural understanding and empowerment.
Annually organized by the PRSSA, the Bateman Case Study Competition serves as a platform for over 80 teams of college students nationwide to present their strategic communication skills. This year, two teams from St. John’s will take on the challenge. One of those teams is Diverse City, a group of four women who educate students about the hidden diversities on campus. At the competition, Diverse City will be focusing on their client, Culturs Magazine. This publication is dedicated to representing those in the “in-between” — individuals with diverse backgrounds who are often overlooked in mainstream media.
The magazine’s title and spelling is purposeful, as the missing letter “e” represents the hidden identities among Culturs’ audience. The magazine is a multicultural lifestyle network that advertises various products and experiences to advocate for a more modern-look of cultural diversity. Their mission encompasses all facets within the “in-between” — including those who identify as multiethnic, multicultural, mixed-race or as a person of color to provide a safe and inclusive space for all.
Diverse City has brought Culturs to the forefront of campus conversations through their inclusivity-aimed initiatives. In partnership with St. John’s R.I.S.E. — a multicultural mentorship program for first-year students — the two competing teams have coordinated events like Unityfest, a vibrant festival where clubs showcase their heritage through music, dance and cuisine. Events like these not only celebrate St. John’s rich diversity, but they also foster a sense of community among students from various backgrounds.
To further appreciate the diversity on St. John’s campus, Diverse City has launched the “Culturs in Conversations” podcast — a platform for international students and faculty to share their unique life experiences. Through the podcast’s candid discussions, guests explore topics like identity, integration and belonging to give insight into the challenges of navigating different cultural landscapes.
Diverse City has also collaborated with the Race Card Project, a campaign aiming to initiate conversations about racial identity. Michelle Noriss, the Race Card Project’s creator, prompted students from various backgrounds to write what racial identity means to them using only six words. By offering activities that encourage people to share their perspectives and experiences, students break down barriers that will lead to more intercultural understanding and recognition.
Through these initiatives, St. John’s students are not only raising awareness about the importance of cultural diversity, but are actively creating spaces to ensure every voice is valued and respected. By embracing the complexity of cultural identity and individual experiences, Culturs Magazine lays the foundation for a more inclusive and compassionate campus community.
These valiant efforts made by student organizations like Diverse City highlight the power of collaboration, empathy and creativity through initiatives aimed at fostering inclusivity. As the Diverse City team continues to educate students about their mission at the PRSSA’s competition and through their partnership with Culturs Magazine, they serve as an exemplary model for cultivating multicultural appreciation on campus and beyond.