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St. John's | Style > Fashion

Behind the Runway: Inside SABYASACHI’s Return to New York

Gabriella Sanon Student Contributor, St. John's University
This article is written by a student writer from the Her Campus at St. John's chapter and does not reflect the views of Her Campus.

There’s a moment backstage at a fashion show when the noise suddenly becomes choreography. Garment bags are being moved, radios crackle with instructions, guests are still finding their seats, and teams are checking the smallest details against an unforgiving clock. Then the lights change, the room goes quiet, and the runway begins.

At SABYASACHI’s SS27 show, I experienced that transformation from behind the scenes. 

After an 18-year absence from New York Fashion Week, the Kolkata-based designer returned with “Bengal Byzantine Broadway”, a 72-look collection bringing together Indian craftsmanship and Americana.

Through my internship at KCD Worldwide, I worked across backstage operations, seating, and guest coordination. From outside, these roles can sound straightforward. In reality, they require constant awareness. A guest arriving late, a seating adjustment, or a change in timing can ripple through an entire production. Backstage, communication is everything, knowing where people need to be, when they need to be there, and what needs to happen next.

One particularly memorable moment came during guest check-in, when another intern and I had the opportunity to check in Chloé Malle, Editor of American Vogue, at the show. Moments like that made the scale of fashion week feel tangible. People whose names and bylines I had encountered through fashion media were suddenly arriving in front of us, and our role was to make sure their experience was seamless.

There’s also an unusual intimacy to watching a runway from this side. Models move through the space with remarkable calm, while behind them teams are constantly resetting, communicating, and preparing for the next look. The polished photographs that appear online later conceal an enormous amount of movement.

And then came the moment everyone had been building toward.

Christy Turlington opened the show in head-to-toe denim, layered with SABYASACHI High Jewellery created in collaboration with The Metropolitan Museum of Art.

Her entrance felt particularly fitting for a collection that placed American iconography alongside SABYASACHI’s intricate craftsmanship. Denim plaid shirting, cowboy hats, embroidery handwork, and statement jewellery moved down the runway in a collision of cultures and references.

But my strongest memory of the show isn’t a single look.

It’s the backstage rhythm, the quick conversations, the last-minute checks, the movement of guests, the careful coordination between teams, and the realization that every seemingly effortless runway moment has been meticulously constructed.

Fashion is often presented as an image of perfection.

Backstage, I saw the work behind it.

And perhaps that is where the real beauty of fashion week lives, in hundreds of people moving at once, so that for a few minutes, nobody in the audience sees the chaos at all.

Gabriella Sanon is a marketing and fashion student with a multidisciplinary background spanning public relations, luxury retail, digital marketing, events, creative production, and brand strategy. She has built hands-on experience across both established fashion houses and emerging brands, developing a strong understanding of the industry from both the creative and business sides.

Her experience includes currently interning at KCD Worldwide on digital campaigns, as well as supporting luxury sales at Arlettie across Balenciaga, Gucci, YSL, Bottega Veneta, Alexander McQueen, Gabriela Hearst, and Chloé. Previously, she interned in PR at Christian Cowan and Modeworld PR, gaining experience in NYFW production, VIP and editorial relations, showroom operations, sample trafficking, media research, and press strategy. She has led PR and marketing initiatives, created backstage runway content, and also directed brand activations and events through Her Campus.

Gabriella is passionate about the intersection of fashion communications and creativity, with a particular interest in creative direction, brand storytelling, digital strategy, and meaningful brand experiences. From backstage at New York Fashion Week to luxury showrooms and digital campaigns, she brings a hands-on, adaptable approach and a genuine curiosity for finding new ways to make fashion brands culturally relevant and engaging.