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Bad Bunny vs. Super Bowl LX

Amelia-Rose Williams Student Contributor, St. John's University
This article is written by a student writer from the Her Campus at St. John's chapter and does not reflect the views of Her Campus.

By: Amelia-Rose Williams

As each year passes by, everyone wants to know, “Who is going to perform at the Super Bowl?” This year’s pick is “Bad Bunny” or Benito Antonio MartĂ­nez Ocasio. Bad Bunny is a musician specializing in Latin trap and reggaeton; outside of his music, Bad Bunny is recognized for his electric sense of fashion. He was born in the  Almirante Sur neighborhood of Vega Baja, located in Puerto Rico. His mother, Lysaurie Ocasio, worked as a school teacher, and his father, Tito MartĂ­nez, worked as a truck driver. 

Bad Bunny’s influence on music came from his parents, who were both into ballads, more specifically ‘pop ballads’ and ‘merengue’. In his town, Vega Baja, there were a lot of issues with drug trafficking, as a result Benito was introverted and has expressed on many occasions in interviews how he “preferred to stay home”. He was a part of his church’s choir until he was thirteen, and as he continued to develop a love for music, he came across the ‘rap’ genre. Shortly after discovering rap, he became extremely interested in learning more about music. Some artists who influenced him are Victor Manuelle, Marc Anthony, Tego Calderon, Daddy Yankee, & Hector Lavoe. 

Unclear of the path that lay before him at age twenty, Benito had not done well in his first semester in college, even failing some of his classes. He started working at a grocery store. While working, his friends had encouraged him to upload music to SoundCloud. In the recent decade, SoundCloud has been responsible for discovering a handful of small artists, just looking to share music and grow a small community, to making it big and becoming some of the most trending artists of the decade. Unsure of his abilities, Bad Bunny didn’t take his friend’s suggestion and continued trying to perfect his craft.

However, regardless of his decision, someone presumably in his circle uploaded two of his songs onto SoundCloud without his knowledge. Those songs were “tentacion” and “get”, both going viral by accident, and Bad Bunny had no clue that they would change his life forever. DJ Luian came across the songs and saw that he had talent. He noticed that Bad Bunny blended elements of ‘Latin Pop’ with ‘Trap’ and a hint of ‘Alternative R&B’. Bad Bunny signed to DJ Luian’s label in 2016; his colleagues weren’t only impressed by his music and distinct style, but the potential that he could truly be a star. In 2016, Bad Bunny released “SOY PEOR”; it was an instant hit and officially put him on the map. In 2017, he acquired a booking deal to tour Latin America, and he hosted his own show on ‘Beats 1’  called “Trap Kings”. Bad Bunny had a deep desire to gain attention from his music worldwide. In 2018, exactly what he manifested, he got. 

2018 was truly the year that changed Bad Bunny’s life; he collaborated with some of the biggest names in the game during that time. He was featured as a collaborator in Cardi B’s song “I Like It” along with J Balvin on her album “Invasion of Privacy”. In addition to that, he featured Drake on a song called “MIA” on his album “X 100 pre”. Bad Bunny officially released his debut album on Christmas Eve 2018, called “X 100 pre”, which placed #11 on Billboard 200 and was certified diamond in the U.S, and ranked number forty-one on Rolling Stone’s list of greatest debut albums of all time. As he has progressed, he has secured across various award platforms 77 wins with a total of 146 nominations. The Guardian labeled him as “the world’s biggest pop star”, and in 2021, he appeared on TIME 100’s “most influential people”. Bad Bunny has also continued to push gender norms in fashion with his sense of eccentric style, paired with Storm Pablo, his stylist, to help further his fashion image. He’s gone so far with his fashion influence, as he was chosen to be a co-chair at the ‘Met Gala’ in 2024.

All of this being said, why was all of this important? Currently, our country is facing a great divide; our government is pushing ICE raids throughout the country’s most popular cities, and pushing a harmful concept that our country’s immigrants are all “illegal”. This originally started as a way to get rid of “criminals” within our country; however, they have arrested primarily hard-working citizens trying to make a better life for their families. Some are working to get their visas and paperwork to become legal citizens of the United States. Even with that being the case, they have still not received any grace from the government, which has gone as far as passing legislation to allow “profiling” as a due process clause to make an arrest. Outside of this, there are several issues causing controversy in our country, leaving a lot of people feeling melancholy, angry, stressed, and depressed. 

It’s important to acknowledge Bad Bunny’s accomplishments as an artist because of what is happening and the negativity that he has faced. Being announced as the Super Bowl LX halftime performer, the media is picking him apart based on what is currently happening in our country. Furthermore, pushing an agenda based on ignorant racial stereotypes and continuing to spread false narratives about the entirety of the Hispanic community. I like to call this “feigning ignorance”, the choice to stay uninformed and continue to be hateful against a subject or an individual. It’s a choice to be hateful. Bad Bunny has more than proven he is capable of performing at the Super Bowl; he has his whole career to show for it, and that should be enough.

Amelia-Rose Williams is a second-year student at St. John's University in Queens. Her major is legal studies, and she hopes to become a corporate lawyer, specializing in fashion law. Topics that are of the most interest to her include: fashion, film, art, pop culture, and true crime. During her second year writing for Her Campus, St. John’s chapter, she looks forward to expanding her writing skills and continuing to share meaningful writings that shed light on the current issues and topics being discussed throughout our world, in hopes of connecting with various individuals through her writing.