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Kmart Takes Curve in Plus Size Name Change

Kmart is following the growing societal trend of straying away from exclusive/offensive titles with their changing of the term “plus sized” to “fabulously sized”, according to Women’s Wear Daily, in order to make people feel less excluded by their physical size.

The chief marketing officer, Kelly Cook, stated that she talked with followers on Kmart social media pages. Cook said that the members told told them that Kmart needed to have a better assortment and call it “something different”. The Kmart franchise will also be prolonging their sizes for all women’s apparel. 

Cook shared that their decision on making change was influenced by the trend of diversity and “body positive.” 

Kmart released their video campaign, “I Can”  last week on their YouTube channel last week.

 

Stephanie Chisley is an outgoing go-getter. Originally, Stephanie is from Oxon Hill, MD. She is currently a student at Salisbury University where she is studying Communication Arts with a track in journalism and public relations and a minor in Theater. While attending Salisbury University, Stephanie currently holds an executive board position as the secretary for Salisbury's Society of Professional Journalists . Stephanie plans on becoming an anchor for E! News or a writer, radio host, and announcer for BuzzFeed. In her free time, Stephanie is always on her phone scanning through social media, communicating with her friends, and finding new places to eat near her area.
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