I’ve had the privilege of representing BEARPAW on campus this semester through the Campus Ranger Program. This Program runs for ten weeks and focuses on raising brand awareness through social media posts, as well as on-campus-activities! I am currently in week five of this program and have been loving it so far!
One of my favorite parts of working with BEARPAW is seeing the overwhelming joy of people when hosting giveaways or surprising students on campus with goodies! During week two, I held a back-to-school giveaway on my instagram (@brielllaa), which got my followers excited for the possibility of adding a cute pair of boots to their fall wardrobe. Additionally, I held a raffle at a Her Campus meeting where seasonal socks and a pair of BEARPAW shoes were won. These experiences allowed me to promote BEARPAW on Sacred Heart’s campus as well as spread kindness along with the brand’s goodies!
“Original Photo by Briella Novello”
Another aspect of this program that sticks out to me is the Campus Ranger community. I’ve really enjoyed creating content in my BEARPAW boots, and I’m often seen wearing them on campus. Further, I’ve been able to connect with students all over the globe who share my love for creating content on social media. We have a group chat as well as get on a group call twice a month to share our experience and advice.
I’m so excited to continue this program and feel incredibly lucky to be working with a brand I grew up loving!