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ColourPop Palettes for Different Moods and Personalities

This article is written by a student writer from the Her Campus at Rutgers chapter.

ColourPop, a Los-Angeles based makeup brand created in 2014, is widely known for its creative palettes and affordable prices. It has gradually become more popular over the years as its collections have become more diverse and inventive and targeted towards young adults. What makes this cosmetics company so unique is undoubtedly its wide variety of themes. In November 2019, ColourPop revealed its “Frozen 2” collection, which included both an Anna and Elsa bundle, and just recently this month, ColourPop has launched its “Sailor Moon” collection. Each collection has its own cohesive aesthetic, and one can say that each has its own “mood” or “personality.” Take a look through this list of some of the most popular ColourPop palettes, and see if any of them match your own personality!

Sweet Talk – Cute & bubbly

Whenever you see this girl, she’s always in a cheery mood, and you can always expect to see a beaming smile on her face, stretching from ear to ear. The Sweet Talk girl is super sweet, kind, and optimistic, and it seems like no matter what the situation is, she can bring out the bright side of things. She is also quite popular and very good at starting conversations with strangers, who always end up matching her same energy. She loves everything cute and pretty, from dresses to kittens to flowers, and she loves to gush about her favorite things to people. Her laugh is incredibly infectious, and her favorite food is most likely dessert or candy.

Give it to Me Straight – Passionate & alluring

The Give it to Me Straight girl has two sides: soft and edgy. She’s caring, nice, and a hopeless romantic, but if you cross her, beware. Her smile is sweet and charming, but her bite can be quite aggressive if you get on her bad side. Fortunately, this dual personality has its perks: 1) You can trust her to give you her honest opinion, and she always has your best interests at heart, 2) She is unafraid to open up and show you her true feelings and personality, 3) If you’re lucky enough to get close to her, she will remain loyal and secretly hold a soft spot for you. Overall, this girl is unashamed of how she feels and will tell you like it is. Her pet peeve is fake people, and one of her favorite sayings is, “even if I’m wrong, I’m right.”

Dream St. – Whimsical & bold

The typical Dream St girl likes to live inside her own creative world. She has a colorful imagination and enjoys experimenting when it comes to her clothes, makeup, and hair (she’s most likely gotten a tattoo or dyed her hair at least once). The time she feels the most at peace is when she is alone so she can escape into a private bubble. Here, she enjoys editing pictures, writing poems or short stories, creating Spotify playlists, and/or sketching with her multitude of markers, pens, and colored pencils. If you look inside her backpack, you would most likely find a sketchbook and discover that her notes are full of doodles. Some of her hidden talents include recognizing obscure artists and analyzing people’s zodiac signs.

Good as Gold – Glamorous & mysterious

Alexa, play “7 Rings” by Ariana Grande.

She doesn’t just want to be treated like a princess. She wants to be treated like a queen. The Good as Gold girl has expensive taste; she owns false lashes, likes getting her nails done, probably carries around a name-brand bag to class like Michael Kors or Coach, and owns a piece of clothing from Gucci or Chanel. Fancy and glitzy events are her favorite, and you know for a fact that this girl will go all out for her outfit, shoes, jewelry, and makeup. Even if the dress is something she’ll only wear once, it’s worth it. When shopping, the Good as Gold girl tends to decide on purchases before even looking at the price tags, and she usually uses the excuse “I just got paid” or “I’m getting paid next week.” Her favorite holiday is her birthday, and she likes to sometimes pretend she is an Instagram influencer.

Double Entendre – Warm & casual

Down-to-earth, witty, and easy-going, the Double Entendre girl is the definition of a free spirit. She loves life and likes to go with the flow, valuing peace and harmony and maintaining her authentic self when dealing with conflict or a tough situation. Her hobbies include meditating, journaling, being around nature, and chilling with friends. Though it may not seem like it on the outside, the Double Entendre girl isn’t afraid to get a little risque. However, a humble and simple lifestyle is all that she truly desires (maybe the occasional night out but no more than that). When alone, she is comfortable walking around barefoot and going au naturale. A fresh, clean face, some comfy clothes, and a positive attitude is all this girl needs for a typical day!

Baby Got Peach – Sweet & subtle

She is shy, sweet, and sincere. The Baby Got Peach girl will probably be one of the most genuine and wholesome people you will ever meet. She likes to please people, and saying “thank you” and “sorry” a thousand times a day is an uncontrollable habit of hers. Her most used emoji is the “I am baby” emoji because she is, indeed, baby. Never make her cry! Peaches are soft inside and out and are quite sensitive, and so even a seemingly harmless joke could leave a bruise. A true peach is rare, so if you find one, take care of her and protect her at all costs.

Whatever – Confident & dramatic

If you want to get tea about someone or something, ask the Whatever girl, because she has information about practically everything. She is part of a close clique, has a multitude of connections, and is always up-to-date on the hottest parties and recent break-ups. She probably owns a dozen pairs of sunglasses and, no matter how late she is to class, manages to grab a coffee (the barista most likely already knows the preferences of her drinks) right before. Some of her pet peeves include being told what to do, when her food doesn’t turn out the way she wants it to, and missing out on any action or drama.

Main Squeeze – Fun & outgoing

You know that feeling when you bite into that first slice of watermelon on a hot summer day? It’s refreshing, rejuvenating, energizing. That’s the feeling you get when you first meet a girl with a Main Squeeze personality. A total extrovert, she will keep the conversation going and continue to bounce off what you say until she gets distracted. She is the best at waking people up and motivating them to push outside their comfort zones, whether it be joining a club, joining her on the dance floor, or trying out new food and experiences. The Main Squeeze girl loves making plans for her friend group and would be down to invite other people to include them in the fun. She is the life of the party and a big ball of energy (be careful when offering her sugar!).

 

 

Have you found your personality palette (or maybe even your friend’s)? If you haven’t, and you’re interested in the brand, feel free to check out ColourPop.com and browse even more palettes! And if you have, you can actually browse through the products in those collections (e.g., lip glosses, super shock shadows, etc.). Have fun finding your favorite!

Sarah Xiao

Rutgers '22

Sarah is a senior at Rutgers University studying Education with a specialization in English, Communication with a specialization in PR, and Creative Writing. She plans on becoming a language arts teacher, where she can share her passion for writing and studying literature in a middle-school classroom. In her free time, she enjoys journaling, baking, online shopping, watching thrillers and rom-coms, and creating fashion & lifestyle content on Instagram.