Her Campus Logo Her Campus Logo
CPL Sections MAKEUP?width=719&height=464&fit=crop&auto=webp
CPL Sections MAKEUP?width=398&height=256&fit=crop&auto=webp
Her Campus Media Design Team
Style > Beauty

Shoppers Guide to Clean Makeup

The Her Campus National Editors write about products we love and think you’ll love too. Her Campus has affiliate partnerships, so we get a share of the revenue from your purchase. All products are in stock and all prices are accurate as of publication.

This article is written by a student writer from the Her Campus at Rutgers chapter.

If you are interested in the beauty industry, you have definitely heard of the term “clean beauty” by now. But, what is “clean beauty?” Clean beauty refers to cosmetic products that are made without synthetic ingredients or toxic chemicals that could potentially irritate your skin and harm your body. Checking if a product is clean before you buy it is very important for your health! If a product contains ingredients such as parabens or synthetic fragrances, definitely look for a clean alternative product!

Here are some of the best affordable and high-end clean brands on the market!

Affordable: e.l.f Cosmetics

e.l.f is one of the most popular drugstore brands for sale today, and it is clean! e.l.f cosmetics is committed to using clean ingredients in their makeup products, while also being an extremely affordable brand. e.l.f  has a range of products and has been known for duplicating some of the most popular high-end beauty products. The brand is a great choice if you are looking for a clean, vegan, and cruelty makeup collection! It is hard to believe that e.l.f is not considered a high-end brand considering how amazing their products are made.

Shop e.l.f:


Affordable: Physicians Formula

Physicians Formula is a classic drugstore brand that has been around since 1937!  The brand is mostly known for their popular Butter Bronzer, which smells like summertime. Physicians Formula prides itself on its clean ingredients and hypoallergenic options for people with sensitive skin or allergies to common ingredients in cosmetic products. If you are looking for a glowy, affordable, and clean brand for this upcoming summer, definitely check out Physicians Formula.

Shop Physicians Formula:



High-end: Kosas Cosmetics 

Kosas Cosmetics is a growing brand that became very popular once it launched at Sephora in 2020. Not only is Kosas clean, but it is also known for its skincare ingredients inside of their makeup products! Kosas foundations include SPF,  peptides, and hyaluronic acid to improve your skin while wearing makeup! It doesn’t get better than that.  Kosas is an incredible choice if you’re looking for a high-end makeup brand to give a try because of its skin-loving and non-toxic ingredients.

Shop Kosas:


High-end: Saie Beauty

If you were to google “clean makeup” Saie Beauty would be one of the first results to show up! Saie Beauty is known for being one of the best high-end clean makeup brands. If you are someone who loves the no-makeup, makeup look, you have to try Saie Beauty! Saie cliams that their brand contains the most “superior non-toxic ingredients” and beautiful high-quality products. Saie is a new brand sold at Sephora that is on the come up! Give Saie a try for a fresh summertime makeup routine! 

Shop Saie:


Hopefully, you now have some more insight into clean beauty products and why they are so important! There are so many other great clean makeup brands out there, but these are some of the trendiest right now. All of these brands listed sell foundations/skin tints that contain SPF. This is perfect for the summer season approaching so you can maintain radiant, protected skin all year long! Shop clean to be the best version of you.

Shelby is a current junior at Rutgers University-New Brunswick Majoring in Journalism and Media Studies with a minor in Gender and Media & Sociology. Shelby enjoys reading and writing and all things wellness and beauty!