Beautycounter is the leader in the clean makeup industry, and for a good reason. If you’re looking for a new beauty chain to stick to, here are four reasons Beautycounter is for you.
No More Toxins on your Body
The United States has practically no forbidden ingredients for beauty products, which is scary considering that we only get one body. The CEO of Beautycounter was also put off by this and created the company with the purpose of selling clean, safe products for women. First, the products can’t have any of the questionable ingredients on ‘The Never List’. Once they pass that test, the ingredients are screened against safety endpoints to ensure there are no carcinogens. Next, ingredients are checked for trace contaminants, and finally, if there’s any doubt, the product is tested (but not on animals).
No More Toxins in the Environment
Beautycounter is dedicated to eliminating unit cartons from an estimated 415,000 products to help lessen environmental impacts. They’re completely transparent about their packaging materials and upfront about the impact certain materials have on the environment. Most of the products are packaged in glass which is easily recyclable, or have about 30% less plastic overall than the average beauty packaging. If you’re not sure whether or not you can recycle the packaging, their website has clear instructions on how to recycle each product.
Responsible Sourcing
Beautycounter released a mica documentary exposing unethical sourcing that occurs in the quest for mica. In response to this, Beautycounter dedicated themselves to upholding responsible sourcing by auditing their suppliers in person. Vanilla and Palm also have controversial harvesting procedures, which led Beautycounter to audit those suppliers in person as well.
Donating Offset Credits
As if the past three reasons weren’t enough for you, Beautycounter dedicates their offset credits to different organizations each year to support health, social, and environmental sustainability. In 2019, they dedicated these profits to halting deforestation in India, renewable wind energy in the United States, and clean water in Honduras.