The 2025 Grammy Awards will be remembered as a defining moment in the hip-hop industry, with Kendrick Lamar’s “Not Like Us” dominating the night. The song started as a pointed and inclusive lyrical critique and evolved into a cultural phenomenon, earning five Grammy wins: Record of the Year, Song of the Year, Best Rap Performance, Best Rap Song and Best Music Video.
As Lamar stepped onto the stage to receive the award for Song of the Year, the captivating rhythm of “Not Like Us” resonated throughout the Crypto.com Arena, igniting a wave of excitement among the audience. The crowd, filled with enthusiasm, came together to sing the song’s chorus, turning the arena into a big celebration.
Kendrick’s entrance was greeted with thunderous applause, highlighting the profound impact of his music. As he approached the microphone, the atmosphere in the room became vibrant.
“At the end of the day, nothing more powerful than rap music” Lamar stated. “I don’t care what it is. We are the culture. It’s gon’ always stay here and live forever.”
His words resonated beyond the audience, capturing the essence of hip-hop’s enduring importance in music and society.
Initially seen as a diss track aimed at fellow rapper Drake, “Not Like Us” evolved into something much bigger – a celebration of West Coast rap, resilience, and authenticity. His remarkable production and sharp lyricism captured the competitive spirit of hip-hop, but his mainstream recognition marked a shift. The Grammy Awards, previously criticised for neglecting rap in some of the key categories, fully acknowledged the genre’s significance.
Lamar’s wins were not only personal triumphs but also victories for the rap community. His speech reaffirmed the genre’s status as a dominant force in the industry.
“Rap is more than just music,” he continued. “It’s about storytelling, fighting and winning. And as long as we tell the truth, no one will take it away from us.”
His words were both a declaration and a challenge, urging the industry to continue to acknowledge its rightful place in the cultural landscape.
Following the Grammy Awards, social media discussions escalated around Lamar’s acceptance speech and the significant impact of his song. The artist received praise from fans and critics for his confidence and the song’s ability to cross cultural boundaries, which led to conversations in many countries. This moment solidified Lamar’s position as a rapper and a transformative cultural figure, leading the evolution of hip-hop and changing its role in modern society.