From Fenty Beauty to Kylie Cosmetics, to Skims, so many celebrities have been branching out of their comfort zones and creating new business ventures. Oftentimes, I find myself wondering how much these celebrities contributed to the creation of their product and how much of it is just for show. However, I never found myself questioning the contribution of Selena Gomez to Rare Beauty.
Now, maybe I’m biased because Selena Gomez was the first celebrity I was obsessed with. As a kid I absolutely loved Wizards of Waverly Place, I had all her albums from When the Sun Goes Down, to A Year Without Rain. I remember even forcing my parents to visit Buffalo for the day because I had to go to Kmart and get the Selena Gomez Dream Out Loud collection. And you best believe I ordered all the “Unofficial Guide to Selena Gomez” books from Scholastics.
Selena has clearly been in the spotlight for a very long time, starting on Barney since she was just seven years old, but in 2020 with the release of her album “Rare”, she also stepped into the world of makeup and released “Rare Beauty”.
Rare Beauty took the world by storm, with products like the liquid blush going viral. But what makes Rare Beauty stand out? In my opinion, it’s one of the best celebrity makeup lines, for more reasons than them just being good quality products. With 48 shades of foundation, Rare Beauty is so incredibly accessible for people of all skin tones. On top of that, these products are incredibly recognizable based on their unique circle cap which some consumers with dexterity challenges have said makes the products easier to open.
Selena is very open to sharing her experience when it comes to her wide variety of health struggles, one of which is arthritis, a symptom of lupus. For people with arthritis, daily tasks such as opening a jar, or as Selena has mentioned, squeezing limes and cutting vegetables, can seem like an impossible task. However, having this circular grip at the top of the Rare Beauty products, makes them easier to use and more accessible to those with arthritis and other dexterity challenges. In general, Rare Beauty is accessible to everyone, highlighting the company’s goals of making people feel confident in their own skin.
I also believe one of the most admirable parts about Rare Beauty is its values. This make-up brand isn’t made to hide your uniqueness, but to highlight the parts of yourself which make you, you. In Selena Gomez’s Vogue makeup tutorial video, she says, “I feel like makeup should be accessories, to complement what’s beautiful about you”. While Rare is also the title of her album, the name Rare Beauty shows how important the mission of expressing your uniqueness is to the company. On top of all these incredible values, the company puts these values to work by donating a portion of its profits to the Rare Beauty Fund, an organization that aims to increase access to mental health resources in schools.
Not only is Rare Beauty of incredible quality–I have heard nothing but good reviews about them, the products go so much deeper than that. The thought and effort behind the packaging and the overall brand message go to show how personal this brand is to Selena. It’s clear that she has visions for the future of the beauty industry and she is doing her part to help causes that are close to her heart.