March Madness is one of the biggest sporting events of the year, bringing together 68 teams competing for a national championship. Fans create brackets and make predictions, and, for many, it’s their first time tuning into the game all season. But when people hear “March Madness,” they often think of the men’s tournament. In 2025, it’s time to change that.
The women’s tournament produces elite talent, record-breaking moments and a growing social media presence. This game deserves just as much hype, so it is important not to miss out on the action.
Talent and Media Coverage
The 2025 NCAA tournament has showcased incredible talent. From Paige Bueckers leading No. 1 seed UConn with a 31-point performance against USC to UCLA making history by defeating 2023 national champion LSU and reaching the Final Four for the first time, the women’s game continues to break records.
Meanwhile, the South Carolina Gamecocks have asserted dominance, advancing to the Final Four for the sixth consecutive year. Players like JuJu Watkins and Hannah Hidalgo are making names for themselves, attracting media attention and gaining sponsorships.
In recent years, media coverage of the women’s March Madness tournament has grown significantly. Many social media platforms now show game highlights and game moments you don’t want to miss, making the tournament easier to follow. Media outlets like Overtime WBB, which launched in 2024, and Just Women’s Sports have helped boost the sport, giving athletes the recognition they deserve. These players are role models for young girls, proving that women’s basketball should be recognized.
Viewership
If you want to support women’s basketball, tune into the 2025 NCAA tournament live on ESPN, airing weekly until April 6th. Last year, the championship matchup between Iowa and South Carolina drew millions of viewers. This year, breaking viewership records is more important than ever.
Every fan watching contributes to increased visibility, leading to primetime TV slots, higher revenue and greater opportunities for the athletes. The women’s tournament deserves the same accessibility and recognition as the men’s. Supporting these games isn’t just about the networks — it’s about giving the athletes the platform they deserve. The more attention their games and stats receive, the better their chances of securing brand deals and NIL opportunities, just like their male counterparts. It’s time to give the women’s game the hype it deserves.