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The Beauty Blender: Applying Foundation, Flawlessly

I did something a little crazy this weekend. I spent $20 on what most people would essentially consider analogous to a sponge. I was most people until I used this wonderful, pink, egg-shaped sponge with my liquid foundation, and quickly realized that my $20 purchase was the furthest thing from crazy. I might even go out on a limb and say that it was the best $20 purchase I have made in a while. 

If you are like me, you have avoided liquid foundation like the plague. You detest the streaky effect that the traditional foundation brushes provide when applied to your skin. You cannot stand the cakey finish that your fingers leave, and you wish powder foundation would stick around for more than a couple hours. Most of all, you don’t think it’s too much to ask for a flawless look that can be achieved in less than 10 minutes. If you mentally nodded in agreement to at least one of these statements, then the Beauty Blender is for you.

When I was in Portland last weekend, I stopped by one of my favorite beauty supply boutiques (because there are just so many to choose from), Blush Beauty Bar. Let me tell you, the girls here know their stuff, so when they told me that I will not regret spending $20 on a pink egg-shaped “sponge,” I believed them. (Side Note: if you want the best eye-brow wax of your LIFE, then make an appointment with Megan or Rachel at BBB). 

The Beauty Blender transforms the way that liquid foundation is applied to your skin. It is latex free, so it doesn’t absorb the product like other liquid foundation applicators. It can turn any mediocre foundation into what looks like a high quality and professionally applied product.


The Beauty Blender creates an airbrush finish, looks incredibly natural, and is mess-free. It is also very easy to use. I was instructed to dampen the sponge (you don’t have to if you prefer a more matte finish), apply the foundation in increments around the face, and then to blend it with the Beauty Blender. I use a ‘patting’ motion to blend it in, but I think any motion works as long as it feels and looks natural to you. The pointy tip is also great for hard to reach places like around the eyes and nose. It is not necessary to clean after each use, but when you do clean it, it simply calls for a mild cleanser and warm water. 

Like I said, $20 seems incredibly pricey for  this product, but in this case, what you see is not what you get–it is so, so much more. 

You can buy this at Sephora. Two-packs and variations in sizes are available as well.

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