     Every day I spend at least three hours blogging.  Some may call it just surfing the web looking at pictures, but for me it’s a moment to catch up on the latest trends and fashion news, and a moment when I feel at peace reading about others who do what I aspire to do. Through blogging, I have found many people who give me daily inspiration and some who do the same things that I hope to do one day.
       “One reason I tend to cling to fashion blogs over a magazine is because it is just more real,” says Sasha, a follower of mine on Twitter, who is a trendsetter in her own right, “These women on the blogs are way less saturated then those glossed up celebrities who barely make their own style anymore.” As magazines get thinner and the fashion blog highway gets busier, many who look for inspiration in daily outfits don’t look at the celebrities who walk out the house prepared to be slammed with paparazzi snapping their pictures, they look at the bloggers who create outfits from things found at flea markets and thrift stores, and give the reader a look into their personal styles. “Soon magazines will be rare and all you will see are subscriptions to blogs and traffic to the web for fashion purposes at an all time high,” says Shiloh, a fellow fashion blogger who is dedicated to the fashion via web movement.
       As social media sites like Twitter and Facebook have been on the rise in the last few years the spread of designers and retailers to these sites for marketing and advertising purposes has increased.
    “Knowing you can reach thousands and maybe a million or two by just posting a few pictures on a self made profile is quite fascinating,” says Ashley, a Junior at OSU studying interior design, “If I had a brand I needed to advertise or market to the public, social media would be the first place I go.”
       “At the end of the day, people want realness, the grunge, over the dolled up or watered down looks.”
I couldn’t agree more.