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Alanna Martine Kilkeary / Her Campus
ODU | Style > Beauty

Must-Have Beauty Products for a Soft, Effortless Look

Amaiya Sadeh Student Contributor, Old Dominion University
This article is written by a student writer from the Her Campus at ODU chapter and does not reflect the views of Her Campus.

Achieving a soft, effortless look doesn’t have to be complicated. With the right products, you can enhance your natural features and create a fresh, glowing appearance in just a few steps. The key is to focus on lightweight, hydrating formulas that provide subtle definition without looking overdone. Whether you’re heading out for the day or keeping it casual at home, these nine affordable products will help you look radiant with minimal effort:

1. Tinted Moisturizer or Lightweight Foundation

Tinted moisturizers and skin tints are perfect for anyone who prefers a light, breathable formula that enhances the skin’s natural beauty. What makes them even more appealing is the inclusion of skincare ingredients like hyaluronic acid and SPF, which provide hydration and protection in one product. As someone who struggles with acne, tinted moisturizers have been my go-to for years, and the E.L.F. Glow Skin Tint is my favorite. It gives my skin a fresh, dewy finish while providing just enough coverage to even out my complexion. If you love the idea of flawless skin without the need for multiple layers of makeup, these tinted products are perfect for your routine.

 E.L.f. Glow Skin Tint

  • Price: $14

 L’Oréal Paris True Match Nude Hyaluronic Tinted Serum

  • Price: $20

 Fenty Beauty Eaze Drop Blurring Skin Tint 

  • Priced: $38

2. Cream Blush

A cream blush is a must-have beauty essential for achieving a natural, youthful glow. When applied to the apples of your cheeks, it subtly defines the face, creating a soft, lifted effect. The dewy texture provides a healthy, radiant flush that instantly brightens the complexion, especially after applying foundation, which can sometimes leave your skin looking flat. The creamy formula blends effortlessly, offering a buildable color that enhances your natural beauty without feeling heavy or cakey. This product is ideal for anyone who wants a polished yet fresh-faced look with minimal effort.

 Rare Beauty Soft Pinch Liquid Blush

  • Price: $25

 E.L.F. Cosmetics Putty Blush

  • Price: $7

 Milani Cheek Kiss Cream Blush

  • Price: $10

3. Bronzer

Do you want to add warmth and dimension to your face? A cream or liquid bronzer is an excellent way to do so; it will give you a sun-kissed glow. Its smooth, blendable formula allows for a natural finish that mimics the way your skin would naturally tan. By applying it to your cheekbones, along your jawline, and around your forehead, you can sculpt and define your face while enhancing your natural features. Choosing the right shade of bronzer is key. Opt for a warm, golden-toned bronzer if you’re looking to add a sun-kissed effect. A more neutral or cool-toned bronzer is what you need if you’re aiming for more contouring and definition. This is an easy way to achieve a healthy, bronzed complexion all year round.

Milani Baked Bronzer

  • Price: $11

E.L.F. Cosmetics Putty Bronzer

  • Price: $7

NYX Professional Makeup Wonder Stick

  • Price: $14

 E.L.F. Cosmetics Cream Contour Palette

  • Price: $9

4. Brow Gel

Brow gel is great for taming unruly brows and keeping them perfectly in place all day. I swear by the E.L.F. Brow Lift, which locks my thick brows in place without fail. Whether you choose a tinted or clear formula, brow gel offers a lightweight hold that keeps your brows shaped and full without feeling heavy or stiff. It ensures your brows stay natural and soft while maintaining their shape. It’s the perfect quick and easy solution for enhancing your brows, giving them definition without the need for a precise pencil or pomade.

NYX Professional Makeup Control Freak Eyebrow Gel

  • Price: $8

Maybelline Brow Fast Sculpt Gel

  • Price: $8

E.L.F. Brow Lift 

  • Price: $6

5. Mascara and Lashes

Mascara and lashes are key to enhancing the eyes, giving them a lifted, defined look. They are a perfect alternative for lash extensions and are way more affordable. A lengthening and volumizing mascara separates and lifts your lashes, creating a wide-eyed effect that opens up the eyes beautifully. For a softer, more natural look, brown mascara is an excellent choice without feeling too bold, and false lashes can add the perfect touch for a fuller lash look. Whether you go for mascara or lashes, both options help to accentuate your eyes, making them the undeniable focal point of your makeup look. 

L’Oréal Paris Voluminous Lash Paradise Mascara

  • Price: $10

Essence Mascara

  • Price: $5

Maybelline Lash Sensational Sky High Mascara

  • Price: $10

Kiss Falscara Wisps

  • Price: $6.49

SHEIN Lash Clusters 

  • Price: $2 – $15

7. Highlighter (Cream or Liquid)

A subtle highlighter applied to the high points of your face, such as your cheekbones, brow bone, down the bridge of your nose, and cupid’s bow creates a fresh, radiant glow that instantly brightens your complexion. This is one of my favorite products to add to my routine. It’s an effective way to add a touch of luminosity and make you glow. For a truly natural, dewy finish, a cream or liquid highlighter is the ideal choice. These formulas melt into the skin, providing a soft, glowing radiance that enhances your features without being overly dramatic. 

Milani Strobelight Instant Glow Powder Highlighter 

  • Price: $9.11

Revolution Beauty Reloaded Highlighter

  • Price: $7

Physicians Formula Butter Highlighter

  • Price: $12.49

8. Lip Gloss and Liner

Hydrated, glossy lips complete your makeup look. A tinted lip gloss or lip oil adds the perfect balance of color and shine, enhancing your lips with a glossy finish. To make the liner stay longer, lightly dust your lips with translucent powder to set your lips. This will help prevent it from smudging. Then add your gloss. It’s the ideal finishing touch. 

NYX Professional Makeup Butter Gloss

  • Price: $6

NYX Professional Makeup Slim Lip Pencil

  • Price: $5

E.L.F. Cosmetics Lip Liner

  • Price: $2

Wet n Wild Color Icon Lip Liner

  • Price: $2

9. Setting Spray 

A hydrating setting spray keeps your makeup in place and your skin looking dewy all day. A setting spray or facial mist is the perfect final step to ensure your makeup stays in place and your skin maintains a fresh, dewy appearance throughout the day. Setting spray not only locks your makeup in, preventing it from fading or settling into fine lines, but it also provides a boost of moisture, leaving your skin refreshed. 

E.L.F. Power Grip Setting Spray

  • Price: $10

MilanI Make It Last Setting Spray

  • Price: $10

Makeup Revolution SuperFix Misting Spray

  • Price: $15

A soft, effortless beauty routine is about enhancing your natural features with minimal products. By incorporating these affordable products into your routine, you can achieve a fresh, glowing look without spending hours in front of the mirror. Whether you’re running errands or having a night out, you will be radiant and confident. 

Hi everyone, my name is Amaiya, but I also go by Mai. I’m 18 years old and from Roanoke, Virginia. I’m part of class of 2028 and majoring in business management, possibly minoring in graphic design. As an only child, I’ve developed a strong sense of creativity and independence. I have a passion for beauty and self-expression, especially through nails, makeup, and hair. I also love fashion, podcasts, shopping, going out, and, of course, great food!