Back in middle school, nothing made an outfit trendier than a pair of Ugg boots, bonus points if you had the Bailey style with bows on the back. These fur-lined winter essentials were goated for good reason—you simply cannot find a cozier and simultaneously socially acceptable shoe.
While Uggs have become nothing more than a 2000’s era throwback in recent years, celebs including Kendall Jenner, Kaia Gerber and Emily Ratajowski are making a fresh new name for the shoe in 2021. The brand has also been able to break into the high fashion space through a series of strategic collaborations, most notably the highly sought-after lifestyle brand Telfar. The collaboration, which features fluffy versions of Telfar Celmens’s iconic bags and boots which sport the signature Telfar logo, sold out immediately and are selling for well above retail on sites such as eBay and TheRealReal.
Fashion content creators on TikTok have also hopped on the Ugg bandwagon, and videos styling videos featuring the boots have garnered millions of likes and views. The brand’s newest styles, notably the Tazz platform mule and the Classic Ultra Mini Boot, have garnered the most attention for their trendy platform soles and sleeker silhouettes which elevate the shoes from sleepwear to streetwear.
As is clear in the viral TikToks, the *it* way to style Uggs this season is to dress them up for a less sloppy look. Kendall Jenner and Lauren Perez paired their boots with leather leggings for a comfy cute look, while Emily Ratajkowski styled hers with a leather blazer and a neon sweatshirt for a pop of color. TikTok sensation Emily Mariko sports hers with a super-cute athletic statement one piece. The possibilities are endless—we can’t wait to see even more Ugg looks in the coming winter months.
If you are considering hopping on the Ugg wave now is the time—the most popular styles and classic colors are selling out fast and with the holiday season rapidly approaching, now is the time to snag a pair before they are all gone!