After releasing her new album after over 5 years, Selena Gomez is releasing her own makeup line called Rare Beauty. It is set to release this summer at Sephora beauty stores. Selena Gomez posted a video to her 168.5 million followers stating what the brand meant to her. “Being rare is about being comfortable with yourself. I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves and to start embracing our own uniqueness.” The video showed Selena having a huge influence in the process. It showed her trying on lipstick, concealer and mascara. She looked so happy as she discussed ideas with her team.
The Rare Beauty Instagram revealed their statement for the brand “Our founder Selena Gomez, believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations that are impossible to achieve. Rare beauty is about accepting who you are- and finding the beauty in your imperfections.” I really love that this beauty brand stands for something that empowers people in their own beauty. There are many makeup brands by celebrities but I’m glad that she is taking a different approach.
Selena is no stranger in collaborating with other brands. According to Harper’s Bazaar, Gomez is “currently the face of Coach and collaborated with the brand on accessories and a ready-to-wear collection in 2018. She’s also currently the face of athletic brand Puma and is working with them on a line of apparel, shoes and accessories.”
I cannot wait to see what Selena creates. Summer can’t come soon enough.