Last week Bryant Park hosted the Lilly Pulitzer For Target Collection Launch event which included a pop-up shop, Essie nail painting stations, on-site artists creating Lilly inspired designs, and a freshly-squeezed orange juice bar. The umbrellas, chairs, and water in Bryant Parks fountain went pink for the event! Lilly fans lined up hours before the 8am opening, wrapping themselves around the block with an hour wait time just to get in. The pop-up store gave shoppers the opportunity to buy items four days before its release date at Targets Nationwide. The shop had a five item purchasing limit and security did their best to move groups of people in and out fairly quickly, so that more people could come in and browse.
Watch my video above to see what the experience was like!
Shop the #LillyForTarget collection here!