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#LillyForTarget Collection Launch In NYC

Last week Bryant Park hosted the Lilly Pulitzer For Target Collection Launch event which included a pop-up shop, Essie nail painting stations, on-site artists creating Lilly inspired designs, and a freshly-squeezed orange juice bar. The umbrellas, chairs, and water in Bryant Parks fountain went pink for the event! Lilly fans lined up hours before the 8am opening, wrapping themselves around the block with an hour wait time just to get in. The pop-up store gave shoppers the opportunity to buy items four days before its release date at Targets Nationwide. The shop had a five item purchasing limit and security did their best to move groups of people in and out fairly quickly, so that more people could come in and browse.

Watch my video above to see what the experience was like!

Shop the #LillyForTarget collection here!

Jessica Norton, 22, Communication Arts major / Journalism minor at Marymount Manhattan College in New York City. Pop Writer at MTV News. Creator and host of YouTube show of Camera By Her Side. Former Editorial intern at Us Weekly magazine, Features Entertainment & Lifestyles Intern at Seventeen Magazine, Assistant Team Advisor at NSLC Journalism, Film, and Media Arts, and Alloy Entertainment Digital Intern. I love yoga, traveling, pop culture, froyo, the beach, boy bands, bright colors, and lemonade. @jessnort || @camerabyherside
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