“Microtrends” and sustainable fashion are undeniably having their 15 minutes of fame right now. Everyone — especially those on TikTok and Twitter — is talking about how to cut back on wasteful clothes shopping and choose pieces that will last forever, as opposed to these “microtrends.”
But what exactly is a microtrend? And how can you tell if something is one?
“Microtrends are one-off, short-lived trends in specific markets or sectors,” according to Zorraquino, a firm specializing in trend prediction and marketing strategy.
In other words, microtrends are pieces of clothing (or any other commodity) that skyrocket to popularity and become “uncool” again very quickly. Think the sheer angel shirt that everyone clamored for in spring 2020 or the furry purse that became matted after one month of use.
Note that microtrends aren’t always bad if they fit your overall style. If you’re content to continue wearing the item after it’s no longer the hot new trend, then it may be worth investing in after all.
My problem with the current discussion surrounding microtrends is that it is currently focused on shaming those who overconsume or have overconsumed in the past, rather than educating people on how to do better in the future.
As a result, I put together this guide on how to spot a microtrend. It consists of several questions to help gauge if your interest in the item is based on its trendiness or on your own personal style.
Does it match the rest of your wardrobe?
If your day-to-day wear consists of nothing but black and you’re about to pull the trigger on a sparkly pink top, you’re likely looking at a microtrend. While there’s nothing wrong with deviating from your normal sense of style, consider how you would style this new piece with your current wardrobe. If you can’t envision multiple new outfits with this new piece, it’s likely a microtrend.
Do you like the type of clothing?
Again, there’s nothing wrong with deviating from your normal style. But if you’re looking at a dress and you only wear sweatshirts and sweatpants, that should be a reason for pause. Consider if you really see yourself wearing the item. Do you have any upcoming trips or special occasions that you can wear it to?
Do you like the item, or the person wearing it?
Don’t think you’re above being influenced. It can be tempting to see an outfit on Kendall Jenner and immediately whip out your credit card. Take time to research the item and consider how it will look not only in your wardrobe but also on you. Keep in mind that models and celebrities spend their whole careers perfecting the art of wearing clothes, so don’t feel bad if you can’t pull off every look you see on the runway. Remember that everything is altered, from Photoshop touchups on Instagram to celebrities’ perfectly fitted custom wardrobes.
How would you feel if you saw your mom wearing it?
It may be a silly question, but it can actually be a great way to decide if something is truly and legitimately stylish. We’re not saying that your mom wouldn’t rock a $70 Depop Y2K-baby tee, but consider how the item will age with you as you get older and your style evolves. If you can’t see your mom looking good in it, it’s probably not a piece that you’ll want to wear for years to come.
In conclusion, we’re not trying to tell you not to invest in so-called microtrends. Just make sure you take these questions into consideration before you invest. Your wallet, your wardrobe and Earth will thank you.