Her Campus Logo Her Campus Logo
placeholder article
placeholder article

Fashion Blog – Its all happenin’ at H&M – 09.03.12

Her Campus Placeholder Avatar Jess Gardetto
Her Campus Placeholder Avatar Hannah Shariatmadari
This article is written by a student writer from the Her Campus at Leeds chapter.

MARNI at H&M


Exciting news girls – H&M and MARNI are collaborating. If you haven’t already seen the advert directed by Sofia Coppola then take a look at the video below.

 

 
 
Here is some of the collection…..
 
H&M Fashion Against Aids
 
It is that time of year again where H&M produces a collection for Fashion Against Aids. If you visit their website, this is what you will find:

Artists from the worlds of film and music are supporting Fashion Against AIDS (FAA) this Spring, H&M’s and Designers Against AIDS’s (DAA) mutual initiative to help spread the message of safe sex and HIV/AIDS prevention to young people around the globe.

Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are among the celebrities involved in this year’s FAA collection, which for 2011 is a unisex range. The collection is available in H&M’s Divided department and online from April 26, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects. The FAA campaigns have so far raised more than 41 million Swedish krona.

“I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women. It’s a universal thing and we are all in this together. It’s a disease that can be avoided and it’s especially tragic when our ignorance keeps us from safety.” Selma Blair.

“I’ve had a lot of friends who’ve been in the situation where their friends and family have been affected by HIV. As I travel the world, I see how much HIV affects people. It’s not like we have a cure for HIV, we only have prevention. Make sure you are protected so that you don’t ever have to worry about it. Ever.” Akon.
 
“Artists are an essential part of our campaigns, as they are role models for so many young people. Celebrities help to spread the message by speaking out about HIV/AIDS prevention. We’re asking them to help spread the safe sex message on social media: Twitter, Facebook, their own websites and at their concerts too.” Ninette Murk, founder and creative director, DAA.
 
When the stars come together for H&M’s Fashion Against AIDS campaign, it really shows this year’s unisex collection at its best. Selma Blair wears a stylish Spring coat over a slogan T-shirt, while Penn Badgley wears an essential hoodie over his T-shirt. Shiloh Fernandez sports a khaki nylon parka, T-shirt and jeans; Ana Matronic of Scissor Sisters wears her peach version of the trench as a dress. Singer Keri Hilson has a cool slogan jumpsuit. It’s all so versatile, and all helps spreading the message about HIV/AIDS prevention.


 
Her Campus Placeholder Avatar
Her Campus Placeholder Avatar
Hannah first joined Her Campus as part of the Illinois branch as a writer during her study abroad year at UofI. While in the US, Hannah joined Kappa Kappa Gamma sorority and subsequently began to write a weekly column for the Greek newspaper, The Odyssey. Now back home in the UK, Hannah has founded the first ever UK HC branch for her own university, The University of Leeds. She is in her final year of a Politics degree and is excited for the year ahead and what great things Her Campus Leeds will achieve. Outside of her studies, Hannah enjoys travel, fashion and being an alumni of The University of Leeds Celtics Cheerleading squad where she ran as PR Secretary for the committee during her 2nd year.