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Polyvore: A Trendsetter in Social Shopping

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Ariella Morik Student Contributor, Lawrence University
This article is written by a student writer from the Her Campus at Lawrence chapter and does not reflect the views of Her Campus.

The future of shopping lies far from the posh windows of Fifth Avenue or the glossy pages of Vogue. Online retail sites like Polyvore now allow users to design digital fashion collages, called “sets,” that can be shared through other social networking devices such as Facebook and Twitter. Members can pull images from ad campaigns, designer apparel collections, and accessories and then personalize their collage with added graphics or text. As a bonus, users can easily purchase the products included in their design by clicking on the individual images.
 
Critics have been raving about this site for a while now, so I finally decided to give in and see what all the hype was about. As a devoted stalker of international fashion weeks and just about every fashion blog out there, I was amazed to see the vast selection of apparel, handbags, and shoes Polyvore had to offer. First, you choose from over 1,000 templates (or create your own if you are feeling particularly bold) and then search the sidebar for designers, themes, colors, or any other words to help create the mood for your collage. Next, simply drag and drop your favorite images into your template and add your customized touches such as text or extra designs to make your collage complete.
 
Now that winter weather has finally arrived in Appleton and Lawrentians have begun the annual tradition of holing up in the library all day, I concluded that my Polyvore collage theme should be “cozy library chic” (subtext: no sweatpants!). Here are two designs I came up with:
 

Even if making fashion collages isn’t in your most immediate interest, Polyvore serves as a fantastic platform for exploring your creative side when you have a couple free moments to yourself. 

Her Campus™ Lawrence wants to know if you’ve ever used Polyvore and, if so, how you use it?

 

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Ariella Morik
Ariella Morik is a senior at Lawrence University in Appleton, Wisconsin studying English and Film Studies. She has served as Vice-President of Her Campus™ Lawrence for the past year and is excited to take the position of Campus Correspondent. She is an active student within her academic department and is Vice President of Programming and Social Events of the Alpha Zeta chapter of Delta Gamma. After graduation, she plans to pursue a law degree or a masters in creative writing. When she's not busy with her academic and co-curricular engagements, she finds time to run outdoors and spend time with her friends.