Last year it was the season of the block colour palette that was stealing shopper’s attention, but it has all changed for this upcoming spring and summer! Every high street store are welcoming prints, from the simple yet loud logos to the bold and graphic geometric designs that are helping to push floral prints out of the lime light. It might only be February, but these following prints appear to be a favourite, so why miss out on key pieces that could complete your spring and summer wardrobe?
Check Mate
We shall start with one of the most popular prints. It is a well-known fact that the response to the tartan print last season was phenomenal, making it an essential item for your wardrobe. It is clear that this was cleverly acknowledged, with the catwalk welcoming tartan’s neighbouring sister; gingham print. A gingham printed piece – such as these Topshop trousers – also allows us to follow the monochrome trend that will be dominating the high street stores for this upcoming season. For one that enjoys the traditional colour palettes each season, couple these trousers with a soft pastel hue to instantly inject spring and summer connotations, and to allow us to continue with our obsession of anything and everything checked. As this is in the making to become another must-have staple item for your collection this season, visit the Topshop website to swoon over their many different items smothered in this design.
Logos
Previous generations have worked to give us girls an equal voice despite ones physical appearance, and this idea has been captured in the fashion industry and translated into this next trend. The loud logos are bouncing back onto boyfriend tees and scuba sweatshirts, whether it’s quoting a punchy and popular mantra or a catchy slogan. This creates an ideal, casual number for a day spent in back to back lectures; teaming this staple item with some high-waisted, brightly-coloured trousers, like the ones below from River Island, is a winning combination. In addition, you could create an alternative ensemble from the typical uniform of dresses or skirt and cropped top combination, for an alternative outfit for a night spent on the town.
Graphic Geometrics
The floral print invited us to wear soft and delicate numbers whereas the geometric print allows us to sharpen up our wardrobe; also helping to justify the reason to allow floral prints to step out of the consumer’s admiring eyes. As seen on the catwalk, from the likes of Diane Von Furstenberg and Ralph Lauren, we note how they have turned to the black and white world by giving these graphics prints a monochrome edge. Look towards Motel Rocks, Boohoo and Missguided for designs that have been effortlessly imprinted onto shift dresses, and accessorize these pieces with an oversized clutch bag and black chunky ankle boots with a white sole, for an effortlessly cool yet chic number.