Cereal lovers and LGBTQ supporters, unite! In honor of GLAAD’s Spirit Day, Kellogg’s collaborated with the organization to promote a tasty treat: All Together cereal. The unique blend combines six different well-known cereals: Corn Flakes, Froot Loops, Frosted Flakes, Frosted Mini Wheats, Raisin Bran, and Rice Krispies. If you’ve ever dreamed of eating all of your favorite breakfast cereals together, you’re in luck. All Together cereal is available on Kellogg’s website for $19.99. Talk about a breakfast of champions.
On top of the exclusive 2019 box, Kellogg’s is donating $50,000 towards GLAAD’s anti-bullying and pro-LGBTQ efforts. The food manufacturing company is a longtime supporter of inclusivity and LGBTQ rights. Using their cereal brand’s mascots is not an entirely new idea. In 2017, they created a video for Spirit Day featuring mascots such as Tony the Tiger, Julius Pringles, and Toucan Sam emphasizing diversity and standing up to bullying.
Spirit Day, which has been celebrated since 2010, is a prominent anti-bullying campaign supporting LGBTQ youth. According to GLAAD’s website, Spirit Day is a way for “forward-thinking companies, global leaders, respected celebrities, neighbors, parents, classmates, and friends” alike “to visibly show solidarity.” Most notably, supporters wear the color purple to pledge awareness. Many celebrities donned purple for the campaign this year, including Mariah Carey, Bebe Rexha, Tegan and Sarah, and YouTuber Lilly Singh.
It is important that celebrities take a stand in GLAAD’s campaign because it sheds light on bullying statistics specific to the LGBTQ community. The site reported that 49% of LGBTQ students have experienced cyberbullying, which is alarming considering how social media is ingrained in adolescents’ lives. Additionally, 56.7% of students didn’t report the bullying due to a doubt that there would be any sort of intervention. When famous singers or large companies promote awareness of the issue toward the general public, it facilitates a conversation we need to participate in.
All Together cereal may be limited edition, but its message against LGBTQ bullying is not. It’s time to speak up, speak against, and speak together.