Her Campus Logo Her Campus Logo

What is “Twee” & Is It Coming Back?

The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.

Some may have heard the song “Why Do You Let Me Stay Here?” by She & Him on Tik Tok. The videos are showing people wearing and alternating colorful clothes with funky patterns. That caption includes the hashtag #twee, but what is that?


Late to this trend but she still likes cutesy things, okay? #twee #tweestyle #tweefashion

♬ Why Do You Let Me Stay Here? – She & Him

Let’s take a step back into 2014; the fashion of that time included fake glasses, peplum tops, high-top converse, suspenders, ballet flats, etc. Thrifting had become a fad; the goal was to find the coolest, quirkiest clothes you could find. Celebrities like Zooey Deschanel and Taylor Swift gave us very iconic outfits to inspire the mass-production of twee style. Tumblr helped continue this trend by creating spaces where people could create the “twee aesthetic” on their profiles. Twee was not only fashion, it was pop culture

Twee is coming back! Thrifting and secondhand shopping has become so popular that it was inevitable that the Zooey Deschanel style was going to come back. Taylor Swift rereleasing her album Red has brought back the old nostalgia of “Taylor Twee.” Straight across bangs are slowly creeping back into hair trends. So what can you do to join?

Get Creative

Adding pops of color can be a subtle way to show the vibrance of twee. @abby.fantaisie on Instagram has such cute and trendy ways of creating a color story with her outfits. Her accessories are classic 2014 twee, but the color adds a modern twist.

Post provided by @abby.fantaisie on Instagram

It is essential to use color and patterns when doing this trend. Find your own “color story” by picking a set of colors that fits you the best. Once you’ve done that, you can really start to mix and match with different shades and patterns.

Check out Secondhand Stores

The best places to find fun and unique statement pieces are thrift stores. Not only are you helping the planet, but you’ll probably find clothes from 2014 that can fit the twee aesthetic you’re going for.

Sometimes taking risks in your wardrobe can be scary. This is why I suggest trying secondhand stores. You can be adventurous with colors and styles while not blowing your bank account.

Look to the experts

If you’re really out of luck coming up with ideas, go watch New Girl on Netflix. Zooey Deschanel has some great twee inspiration in every episode. Taylor Swift’s Red era is another time period to look back at in order to find authentic twee.

Another great place to look would be under #twee on Instagram or TikTok. There are some great content creators providing modern ideas for the twee trend.

Take this trend in a lighthearted attempt to have some fun in fashion. It’s always okay to try something and figure out you don’t like it. You should try styles that are new to you while also making yourself feel good.

Nicole Bell is a third-year writing, rhetoric, and technical communication major. She is always with her cat, Doja Cat, and puppy, Aspen. She daydreams about when she will live in NYC.
Similar Reads👯‍♀️