The spring semester wears on and round two of midterms ensues. A clutter of unintelligible notes coupled with worn out textbooks surrounds your cubicle in C-level as you blast podcasts of the professor’s lectures that you “accidentally slept through.” As depressing as your college life sounds at this point, the smell of spring is in the air. Even better, with every spring semester comes the idea of sun, the beach, and Spring Fair!
One of the first thoughts that pop into our head when we think about spring semester is the beach. Hopkins takes on a different vibe as students leave their C-level cubicles to enjoy however many hours of sunshine they can possibly get in on that grassy haven. Everything about the beach becomes a social atmosphere as students can be seen hula-hooping, playing with puppies, and nodding along to the latest hits. Who doesn’t love sitting on the beach, iced coffee in hand and listening to a newly remixed edition of your favorite song blasting from your friends speakers. There’s nothing greater than finding a fresh new tune to chill to, and evidently one class full of students agrees with us on this, as we hear that Hopkins students can now be the very ones to create that new remix. As part of an Advertising & Integrated Marketing Communications course taught by Professor Kendrick, JHU students have formed an advertising agency known as Global Blue Strategies (GBS). Through a program of EdVenture Partners, GBS is competing against 19 other universities from across the nation to create an integrated campaign for the 2013 Honda Civic Sedan. The goal of the campaign is to increase brand awareness of the Honda Civic among Gen Y college students. As part of this innovative campaign, GBS will not only be playing live music at each of their awareness events, but allowing us to get in on the fun.Â
As part of their “Recreate A Classic” campaign strategy, JHU students have the opportunity to take a classical selection recorded by the Hopkins Symphony Orchestra and remix it to make it their own. In this age of electronic dance music, we all know someone who would love to show off his or her skills in this competition. Once all of the remixed songs have been submitted, students get the chance to like their favorite remix on Facebook. The remix with the most Facebook likes gets to DJ at the Recreate A Classic Spring Fair event and wins a $50 gift-card! Cars, money and fame… GBS you sure know how to win us over. To find out more on how to become Hopkins’ next Avicii go to www.recreateaclassic.com.
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