Lady Doritos: Why Stop There?

Last week, the internet was abuzz with the rumor that Doritos was coming out with a version of its chips marketed towards women. The so-called “Lady Doritos” would have less cheese dust, keeping hands clean, and would be less crunchy so ladies could eat them without being self-conscious about the sound. PepsiCo, owner of Doritos, denied the story, but that didn’t stop it from going viral and generating endless slams and jokes about how patronizing the idea was. However, Doritos got a lot of free publicity from the ordeal, so as a student of marketing, I decided to come up with some ideas and mockups of lady-minded snacks for other brands to cash in on, free of charge.

Hot Pockets

New pockets are too small to actually hold anything

 

Smartfood

Now mansplains popcorn to you

 

Payday

2/3 the size of a regular Payday

 

NECCO Sweethearts

with quotes girls say to each other in the bathroom of the bar

 

Dasani

A basic necessity that they made pink and marked up 200%

 

Sour Patch Kids

You have to take care of the Kids with no paid time off and no affordable child care

 

Snapple

Instead of Snapple Facts, the cap now tells you to smile :)

 

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