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Missoni for Target!

On September 13, U.S. Target stores will be opening its doors (physically and electronically) to the much-anticipated Missoni for Target collection, bringing high-end designer style to the masses like never before. The Italian fashion house has created a 400-piece collection for the superstore with a prices ranging from $2.99-$149.99, allowing virtually every budget to snag an item off this epic collaboration.
Devoted to providing its customers with a better quality of life, Target began it’s GO International designer lineprogram in 2006 and has featured the likes of Zac Posen and Proenza Schouler in everyday, affordable form.


So what makes Missoni for Target so special?

Besides the sheer size of the collection, Missoni has been a premiere Italian fashion house since its foundation in 1953, by Ottavio and Rosita Missoni. Best known for its signature knitwear, Missoni combines geometric and floral patterns in an array of colors to claim king in mastering quirky chic. Now largely run by the three children of the business’s founders, Missoni has expanded their brand to include Missoni Home collection, M Missoni (a less expensive variation of the original), and even a chain of Hotel Missoni lifestyle hotels in multiple exotic destinations. Truly a family effort, the Missoni brand encompasses a sense of timeless youth, life, and joie de vivre in all of its ventures.

Still not convinced? No worries—the Her Campus Illinois team has provided you with a few of our favorite looks from the collection and how to wear them on a college campus. Read on to learn how to incorporate a little Missoni into your lifestyle this fall!
1. The Knit Poncho:
On-trend with this season’s craftwork/’70s look, this cozy poncho is a spin on the classic cardigan. A punchy zig-zag print makes a statement when worn with an otherwise neutral outfit; pair this piece with high-waisted jeans, a basic tee, ankle boots, and oversized shades to channel your inner flowerchild to and from class.


2. The Silk Scarf: One of Missoni’s most-coveted accessories, the silk scarf is always in fashion and can be worn in a variety of ways. These scarves are cute and colorful—we recommend tying one on the handle of your tote bag or around your neck to spruce up a business casual ensemble.


3. The Framed Print: The hunt for affordable yet stylish home décor is a daunting task for any college fashionista, and these framed prints are perfect for that empty wall space you’ve been so desperately trying to cover. Whether one or all four, these bright trademark prints lend a pop of color to apartment, dorm, and sorority spaces alike!


Missoni for Target will only be in stores through October 22 (or until supplies last), so put that last paycheck aside, grab your friends, and get to a store near you!

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