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Fashion

Enjoy fashion life in environmentally friendly ways

Over the past few years, there has been a notable change in the taste of clothes, especially among young people. That might be because secondhand garments can be cheap and accessible for everyone, and the younger generation is more open to new trends. They are eager to be different from previous generations―in a highly consumerist world. Another important thing to note is that there has arisen an awareness of environmental sustainability and the need to change our attitude to reduce the negative environmental influence.
This article will introduce some platforms for secondhand shopping and some brands that encourage this shopping style.

In this article, I will introduce some platforms for secondhand shopping and some brands that encourage this shopping style. 

ThredUP 

“ThredUP” contributes to sustainable fashion in two ways below. 

  • Clean Out Experience 

It enables brands such as Athleta and Reformation to distribute physical or digital Clean Out Kits to their customers. When those customers return the kits to thredUP, they earn store credit (plus a bonus payout!) at the brand. 

  • Resale Shops 

It builds and manages resale shops for brands such as Madewell, creating an endless supply of secondhand products for customers. It imagines a future where every brand has a dedicated resale shop side-by-side with their new clothing.

Displaycopy 

“Displaycopy” is a new magazine dealing only with secondhand and vintage fashion. This company provides fashion styles and a strong message of the importance of sustainability.

Gap 

Apparel firm Gap Inc. has partnered with consignment company ThredUp to encourage customers to return unwanted garments in exchange for shopping credit to be redeemed at Gap, Banana Republic, Athleta, or Janie and Jack.

Levi’s secondhand  

Levi’s provides a recommence site for previously worn Levi’s jeans and denim jackets.   

Global brands now encourage secondhand shopping and align with “lower carbon” wardrobes. Consumers also can access many platforms that sell vintage items of those brands. These movements can affect others to take their first step in educating and motivating consumers to be aware of eco-friendly fashion life.

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Saki Yamane

ICU Japan '25

Like…cooking, singing Hobbies…Japanese Calligraphy Areas of interest…Media, Journalism, STS(Science and Technology Studies/科学技術社会論), Environmental Studies, Education
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