Amid a flurry of highly anticipated musical releases early Friday morning, self-proclaimed “Queen of the South” rapper Latto, formerly known as Mulatto, dropped her newest single “Soufside” across streaming platforms.
The single marks the rapper’s second solo single release following September’s “Big Energy,” as she gears up for the release of her upcoming sophomore album.
The single and its accompanying video are a clear homage to her Clayton County, Georgia roots.
In a promo video for the single, Latto expressed, “Southside, Clayton County is everything to me…I feel like where I’m from shaped me.”
The rapper has mentioned the county, affectionately known by its residents as “Clayco,” numerous times in songs and freestyles throughout her career.
In “Soufside” the rapper uses the lyrics to take listeners on a tour of the suburban county. She expertly uses her short two minutes on the track to mention landmarks such as Tara Boulevard, Southlake Mall, Pointe South, Lovejoy, Riverdale and more.
The single’s accompanying video features the rapper riding around in a baby pink Corvette through the aforementioned county as she throws up its sign – two interlocking C’s which join together to form a large S. It also features a cameo from fellow Southside native and R&B legend Monica.
The track, which samples frequent collaborator and fellow rapper Gucci Mane’s “Vette Pass By” featuring rapper OJ da Juiceman, is true to her signature gritty down South sound.
Besides serving as a hometown anthem, the track also proves as a successful declaration of the rapper’s sexual prowess, popularity as an artist, wealth and domination over all those who dare to call themselves her competition.
Soufside is a true testament to Latto’s versatility as an artist. Despite occasionally experimenting with more pop-like tracks, the Clayco native always returns to her hard-hitting roots and inimitable Southern flows that are reminiscent of the likes of her fellow Atlanta predecessors Gucci, T.I. and Jeezy. The song encapsulates everything that once made fans flock and fall in love with the artist.
Latto once again proves that she’s in a league of her own. As she wonderfully puts it, “Not the two, I’m the one bitch.”