It was about 11a.m. EST time, the last day of March when Queen Bey yet again changed the game. I’m pretty sure it’s safe to say the athleisure industry will never be the same after Beyoncé’s release of her line, Ivy Park.
Beyoncé broke the internet when she dropped a promotion video working out in formation with models sporting attire that read “Ivy Park” everywhere from socks, to running shorts, to leggings and even bodysuits. Icy Park is far from the queen’s very first fashion line, House of Deréon, which was born in 2004 and discontinued in 2012. On IvyPark.com, Beyoncé explains that brand as, “Ivy Park is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.” I am almost positive that this line will be of motivation to many women, especially those of the BeyHive that were never too motivated to workout.
Beyoncé’s clothing line announcement was accompanied by her ELLE Magazine cover for the May 2015 issue. The BeyHive has been having an eventful 2016, not to mention it was not too long ago when she announced her tour and got in formation on national television waking the world up at the SuperBowl.
I think we can all conclude that if you want America to wake up about their health and live a more fitness-savvy lifestyle, having Beyoncé drop an athleisure line is the perfect move. What better motivation is there than to hit the gym this summer decked out in Ivy Park attire?
In a video released in conjunction with the line release Beyoncé she opened up about what inspired the line name and the athletic theme. The “Formation” singer reminisced on her childhood days when her father, Matthew Knowles, would wake her up to go running in the park. “He taught me discipline,” she says.
“There are things I’m still afraid of, but when I have to conquer those things I go back to that park. Before I hit the stage I go back to that park. When it was time for me to give birth I went back to that park. The park became a state of mind. The park became my strength,” she says in the video that was recorded in the childhood park. Blue Ivy, of course, made her debut in the video being carried on her mom’s back.
The line is set to release on April 14, 2016 in Nordstrom.com, Topshop.com and Zalando.com. If you didn’t have motivation to get your summer body ready before, this should’ve been all the motivation you needed. The prices range from $30-$200, so save up your money and be ready to reach those body goals while sporting some Ivy Park this summer- I know I will.