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Small Business Sunday: ApolloWorld

For this week’s featured small business, we have ApolloWorld!

Let’s take a quick glance at the store’s mission statement:

 We encourage and embrace authenticity, self-belief, and individuality through quality apparel for aspired individuals.

ApolloWorld is an online shopping store, created by Michael Jackson Jr., that offers stylish street wear at an affordable price. While the business has only been around for a little over a year, it has grown to be a successful venture.

The Warner Robins native prioritizes marketing and product selection on his site, “I knew personal branding would need to come into play and that I needed a specific niche for thr store to be successful. I’ve always had a passion for street wear, mainly inspired by influencers like A$AP Rocky and Kanye West.”

After hours of trying to figure out the best suppliers for ApolloWorld, including multiple Chinese wholesale vendors, Jackson launched his business through BigCartel. You can shop through this link. (https://apolloworld.bigcartel.com)

“I feel the work I’ve done, and continue to do with ApolloWorld, will inspire and open people’s eyes to the possibilities that come from just applying more time and effort to their passions. They will see that you really CAN make a living doing what you love.”

In addition to the very fair prices, the store offers seasonal collections, free shipping on every order, and 10% of your first order when you join the mailing list. WHAT. A. STEAL.


While finishing out his senior year, here at Georgia Southern, Michael is thinking ahead for his store. In the future, he looks forward to eventually designing his own pieces and expanding globally.

HerCampus looks forward to supporting this business in the future!

Amanda Arnold

Georgia Southern '21

Amanda is a sophomore at Georgia Southern University. She was raised in Miami, FL for half of her life. She loves sports, trashy reality tv, The Office, Friends, dogs, fitness, and everything about Christmas. She is majoring in Journalism with a minor in Communications. If you don't see her writing, she's usually working out, napping, or trying to find the closest coffee shop to get a caramel macchiato. She is a loving mother to two dogs, Cupcake and Fendi. Follow her on Twitter @amandasade99
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