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Go-to Products for an Everyday Makeup Routine 

The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at Georgia Southern chapter.

Lately, I’ve increasingly been getting into makeup, and finally, I’ve nailed my basic everyday makeup routine. Everyone always seems to think that to be a “makeup girl,” you must go out and get the best and most expensive products, but this is absolutely not the case. As a college girl, I’ve had to learn how to be a baddie on a budget, and honestly, Ulta Beauty has become my best friend since I entered the makeup world, and I’m here for it. If you’re looking for a list of products to start your makeup journey, run to Ulta Beauty and get these products!


For my eyes, I like to ‘keep it cute and simple’ by using shades closest to my skin tone. The Morphe 35U Gilded Desert Palette has been my go-to palette for a minute. This bronzy-themed palette is full of shimmers, metallics, and mattes that’ll leave your skin looking sun-kissed


The only products you’ll catch me applying to my lips are the Fenty Beauty Heat lip plump and the NYX butter glosses in the shades of creme brulee and cinnamon roll. I always go for a nude or soft pink lip.

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The NYX Sweet Cheeks Creamy Powder Blush Matte is the only blush I’ve ever used in my entire life. This blush brings warmth to my face without overdoing it. However, I’ve recently tried the Soft Liquid Blush by Rare Beauty and I LOVEEEE it!


Instead of using foundation, I apply concealer all over my face. The concealer that I use is the Hydrating Camo Concealer by Elf Cosmetics. It has been my go-to concealer because not only does it give me full coverage and hydration, but it also lasts all day.

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If you want to see me applying these products to my face, be sure to check out my affordable makeup routine on my YouTube channel: https://www.youtube.com/@everythingendeyah

Endeyah McLendon

Georgia Southern '24

My name is Endeyah McLendon. I am a junior at Georgia Southern University, majoring in Exercise Science. After I graduate I plan to become a Pediatrician. I enjoy spending my free time traveling, shopping, and hanging out with my friends.